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Paul Farris

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Books

Marketing Metrics
Marketing Metrics
Paul Farris
Marketing Metrics
Marketing Metrics
Paul Farris, David J. Reibstein, Phillip Pfeifer, Neil T. Bendle
Cases in Advertising and Promotion Management
Cases in Advertising and Promotion Management
John A. Quelch, Paul Farris
The Definitive Guide to Marketing Analytics and Metrics (Collection)
The Definitive Guide to Marketing Analytics and Metrics (Collection)
Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein, Cesar Brea, Rajkumar Venkatesan, Ronald T. Wilcox

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