Paul Gillin

Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin's "The New Influencers" explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

A Marketer's Guide to the New Social Media

The New Influencers

Eric Schwartzman

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Social Marketing to the Business Customer

Dana Gillin

Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this book offers an understanding and application of the principles and best practices of the game. What's different is that the authors wrap this knowledge in a tapestry of human stories that range from hilarious to touching. Paul and Dana Gillin interviewed 40 of the world's 50 most prolific geocachers as well as experts in container design, "extreme" geocaching and other dimensions of the game. They tell how this global activity inspires passion that has helped people heal frayed marriages, establish new friendships--and even save lives.

How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt

The Joy of Geocaching

Greg Gianforte

This book "...explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.

Why Critics Assault Brands Online and How to Avoid Becoming a Victim

Attack of the Customers

Ten years ago, it didn't exist. Now it's the most popular new outdoor game of the 21st century, played by millions of people in over 100 countries around the world. It's Geocaching--the GPS-powered global treasure hunt game, where players seek out hidden "geocaches" in some of the world's most spectacular locations, in urban streets, and even in your own home town. The Joy of Geocaching is your complete guide to setting off on your own exciting geocaching adventure, with plain-English instructions on getting started in the game--plus advanced secrets from the world's most expert geocachers! The Joy of Geocaching also takes you into the human side of the game, with wonderful stories about how the pursuit of hidden treasure has helped people heal frayed marriages, establish new friendships, and even save lives. Geocaching is more than just a game--it's a life-changing force that reconnects people with their planet, their families and themselves. Rediscover the joy of the outdoors with The Joy of Geocaching! Book jacket.

""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Paul Gillin

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