Paul Martin Lester

ذهن و عکاسی

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

Images with Messages

Visual Communication

Susan Dente Ross

Explores how certain images in the media present oversimplified, negative, and frequently deceptive depictions of various groups of people, and discusses how media-promulgated stereotypes are created, viewed, and ingrained in the American culture.

Pictorial Stereotypes in the Media

Images that Injure

A Special Report

The Ethics of Photojournalism

Originally published in 1991. "A photojournalist is a mixture of a cool, detached professional and a sensitive, involved citizen. The taking of pictures is much more than F-stops and shutter speeds. The printing of pictures is much more than chemical temperatures and contrast grades. The publishing of pictures is much more than cropping and size decisions. A photojournalist must always be aware that the technical aspects of the photographic process are not the primary concerns." This book addresses ethics in photojournalism in depth, with sections on the philosophy in the discipline, on pictures of victims or disaster scenes, on privacy rights and on altering images. As important and interesting today as when it was first in print.

An Ethical Approach

Photojournalism

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Engaging the User

Digital Innovations for Mass Communications

Presidents Herbert Clark Hoover and George Walker Bush were challenged many times during their political careers. On Floods and Photo Ops: How Herbert Hoover and George W. Bush Exploited Catastrophes focuses on the visual record of two such tests: the relief efforts led by Commerce Secretary Hoover during the 1927 Mississippi River flood and the Bush team's response to Hurricane Katrina. By concentrating on these two historic events, Paul Martin Lester discusses political photography, particularly the use of photo ops during catastrophes. He illuminates the evolution of a genre and explores the differences and similarities between these two American politicians. Hoover and Bush reached the pinnacle of political achievement, only to lose in the court of popular opinion. From two photo ops that occurred almost eighty years apart, Lester offers a model for close readings and comparisons of images in practicing visual history. Under Lester's examination, these otherwise unremarkable photographs speak volumes about political response to natural disasters. He offers readers not just a deeper appreciation of these pictures but a methodology for seriously studying photographs and what they can reveal about a historical moment.

How Herbert Hoover and George W. Bush Exploited Catastrophes

On Floods and Photo Ops

Offers a critical view of media stereotypes of diverse cultural groups, including ethnic, racial, and gender-related imagery.

This expanded collection of new and fully revised explorations of media content identifies the ways we all have been negatively stereotyped and demonstrates how careful analysis of media portrayals can create more beneficial alternatives. • 33 distinguished authors as well as new voices in the field combine their extensive and varied expertise to explain the social effects of media stereotyping. • Includes historical and contemporary illustrations that range from editorial cartoons to the sinking of the Titanic • Richly illustrated with historical and up-to-date photographic illustrations • Every chapter's content is meticulously supported with numerous sources cited • A glossary defines key words mentioned in the chapters

Paul Martin Lester

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