Gerhard Gudergan

Paul Mugge

Haroon Abbu

Trust: The Winning Formula for Digital Leaders is intended to help you become a more successful digital leader—and maybe a better person (more about this at the end). We know you are thinking, I am not the CEO, or even the Chief Digital Officer, I just work in the ranks of my organization, so how can this book help me? Due to a set of existential threats, like the global pandemic, all businesses are frantically trying to remake themselves into being digital businesses. Digital transformation is taking the world by storm—and everyone in the organization is, or will be, touched by it. We first studied the phenomenon of digital transformation through an extensive survey of global organizations. Called the Patterns of Digitization, the survey examined every aspect of how digital transformation is implemented. We looked at over 500 companies' business strategies, resource allocation, design practices, and looked at their “softer” side, like how the leaders actually communicate with employees. What we learned from this is—that no matter what type and size company you are, you fall into two different camps. Organizations are either "Digitally Developing" (the far majority), or they are "Digitally Mature". Through this analysis, we learned something else very important—Digitally Mature organizations are managed differently. Their leaders "align human & financial resources with the strategy", "create a collaborative, and nimble development environment", "promote open & transparent communication", and initiate other important activities. At the 2020 IEEE International Conference on Engineering, Technology and Innovation, we presented Digital Leadership: Character and Competency differentiates Digitally Mature Organizations Leaders. Through it we show how the character and competency of these leaders (the foundations of trust) help set them and their organizations apart. Our intention was not to laud Digitally Mature leaders, as it was to help lagging companies grasp what is truly involved in implementing a digital transformation and what they need to do to catch up. This has been our "modus operandi" from the beginning. But just exhorting digital leaders to show more character and demonstrate their competency with digital technologies, is still not enough. To really help them (read you) we needed to go deeper. The jewel of this book is its in-depth interviews with proven, successful digital leaders. And we didn’t stop with just exploring their character and competency, we asked them "how specifically" they build trust through their intentions, integrity, capabilities and results. Of course, these are the “four core values” of Stephen M.R. Covey's Speed of Trust framework and the basis of the book’s 20-question Interview Guide. Now, enjoy the book and see for yourselves how these leaders rely on these very humancentric actions—along with the trust and respect of their people—to lead very aggressive and very complex digital transformations. From the Inside Flap Endorsed by Stephen M.R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust: The One Thing that Changes Everything. Foreword by Gerald C. Kane, Author of The Technology Fallacy: How People are The Real Key to Digital Transformation Digital Leaders Included in the Book Authors take a deep dive into the actions of successful digital leaders. They built an extensive interview guide, based on Stephen M.R. Covey's now famous Speed of Trust model, and conducted 1:1 interviews with the following global digital leaders: Chuck Sykes (CEO, Sykes Enterprises), Andera Gadeib (CEO, Dialego), Larry Blue (CEO, Bell & Howell), Robert Kallenberg (Director of Strategy and Organization, Porsche AG), Brandon Batten (Owner &Operator, Flying Farmer LLC), Marc Schlichtner (Principal Key Expert, Product, Portfolio & Innovation Management, Siemens Healthineers), Seth Kaufman (President & CEO, Moët Hennessy North America), Deborah Leff (former Global Leader andIndustry CTO of Data Science and AI, IBM), Krishna Cheriath (VP, Head of Digital, Data and Analytics, Zoetis Inc.), Dominik Schlicht (CEO, Talbot New Energy AG), Craig Melrose (Executive Vice President, Digital Transformation Solutions, PTC), Dagmar Wirtz (CEO, 3WIN), and Rahul C. Basole (Managing Director and Global Lead for Visual Data Science, Accenture AI). Visit patternsofdigitization.com From the Back Cover The passion of these authors and their commitment to meaningful research is abundant in this compelling read. They have studied what separates digitally mature companies from the many companies that lag behind and conclude that the ability of their leaders to personally develop and enable trusting relationships is, indeed, the difference-maker. Using the Speed of Trust framework as a guide, the authors conducted direct interviews with digital leaders and show how their integrity, intent, capabilities, and results significantly impact performance across a broad range of transformation goals. The insights and lessons learned from these interviews will be invaluable to digital leaders. The pace of change in the digital world makes it easy to get caught up in the moving target of technology details--e.g. cloud computing, artificial intelligence, etc.--and lose sight of the ever more important, human-centric dimension of building trust. Stephen M.R. Covey The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust: The One Thing that Changes Everything The book is about (and for) digital leaders, the people in charge of changing the course of their organizations. Authors bring it all together with interview chapters from thirteen digital leaders on how they build trust. Excerpt from the foreword to this book by Gerald Kane This book is a gem. The winning formula developed using interviews with digital leaders from a multitude of industries provides a practical guide to transform any company into a mature digital businesses. Robert Kallenberg, Head of Strategy, Porsche AG The authors have articulated the leadership challenge of the digital era--The ability to digitally transform businesses by cultivating trust. This is a must read for all aspiring digital leaders. Chuck Sykes, CEO, Sykes International Trust is the critical difference-maker in impactful leadership. The authors have clearly identified and elevated this philosophy. It's a great read not only for all business leaders but for every employee in your organization. Seth Kaufman, CEO, Moët Hennessy North America

Paul Mugge

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