Amos Tversky

Paul Slovic

Daniel Kahneman

The thirty-five chapters in this book describe various judgmental heuristics and the biases they produce, not only in laboratory experiments but in important social, medical, and political situations as well. Individual chapters discuss the representativeness and availability heuristics, problems in judging covariation and control, overconfidence, multistage inference, social perception, medical diagnosis, risk perception, and methods for correcting and improving judgments under uncertainty. About half of the chapters are edited versions of classic articles; the remaining chapters are newly written for this book. Most review multiple studies or entire subareas of research and application rather than describing single experimental studies. This book will be useful to a wide range of students and researchers, as well as to decision makers seeking to gain insight into their judgments and to improve them.

Heuristics and Biases

Judgment Under Uncertainty

The Perception of Risk (Earthscan Risk and Society Series)

new perspectives on risk perception

The feeling of risk

Scott Slovic

We live in the age of Big Data, awash in a sea of ever-expanding information--a constant deluge of facts, statistics, models, and projections. The human mind is quickly desensitized by information presented in the form of numbers, and yet many important social and environmental phenomena, ranging from genocide to global climate change, require quantitative description. The essays and interviews in Numbers and Nerves explore the quandary of our cognitive responses to quantitative information, while also offering compelling strategies for overcoming insensitivity to the meaning of such information. With contributions by journalists, literary critics, psychologists, naturalists, activists, and others, this book represents a unique convergence of psychological research, discourse analysis, and visual and narrative communication. At a time of unprecedented access to information, our society is frequently stymied in its efforts to react to the world's massive problems. Many of these problems are systemic, deeply rooted in seemingly intransigent cultural patterns and lifestyles. In order to sense the significance of these issues and begin to confront them, we must first understand the psychological tendencies that enable and restrict our processing of numerical information. Numbers and Nerves explores a wide range of psychological phenomena and communication strategies--fast and slow thinking, psychic numbing, pseudoinefficacy, the prominence effect, the asymmetry of trust, contextualized anecdotes, multifaceted mosaics of prose, and experimental digital compositions, among others--and places these in real-world contexts. In the past two decades, cognitive science has increasingly come to understand that we, as a species, think best when we allow numbers and nerves, abstract information and experiential discourse, to work together. This book provides a roadmap to guide that collaboration. It will be invaluable to scholars, educators, professional communicators, and anyone who struggles to grasp the meaning behind the numbers.

Information, Emotion, and Meaning in a World of Data

Numbers and Nerves

Baruch Fischhoff

Sarah Lichtenstein

Steven L. Derby

Ralph Keeney

A framework for making decisions about risks, with recommendations for research, public policy, and practice.

Acceptable Risk

Howard Kunreuther

James Flynn

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Understanding Public Challenges to Modern Science and Technology

Risk, Media, and Stigma

The concept of risk is an outgrowth of our society's great concern about coping with the dangers of modern life. The Perception of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, risk perception and risk management, to examine the gap between expert views of risk and public perceptions. Ordered chronologically, it allows the reader to see the evolution of our understanding of such perceptions, from early studies identifying public misconceptions of risk to recent work that recognizes the importance and legitimacy of equity, trust, power and other value-laden issues underlying public concern.

The Perception of Risk

The Feeling of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, to describe the extension of risk perception research into the first decade of this new century. In this collection of important works, Paul Slovic explores the conception of 'risk as feelings' and examines the interaction of feeling and cognition in the perception of risk. He also examines the elements of knowledge, cognitive skill, and communication necessary for good decisions in the face of risk. The first section of the book looks at the difficulty of understanding risk without an emotional component, for example that disaster statistics lack emotion and thus fail to convey the true meaning of disasters and fail to motivate proper action to prevent them. The book also highlights other important perspectives on risk arising from cultural worldviews and concerns about specific hazards pertaining to blood transfusion, biotechnology, prescription drugs, smoking, terrorism, and nanotechnology. Following on from The Perception of Risk (2000), this book presents some of the most significant research on risk perception in recent years, providing essential lessons for all those involved in risk perception and communication.

New Perspectives on Risk Perception

The Feeling of Risk

This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms' marketing and promotional efforts and to restrict youth access to tobacco.

Paul Slovic

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