Paul Temporal

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.

Building and activating a powerful brand strategy

ADVANCED BRAND MANAGEMENT - 3RD EDITION

Public Sector Branding in Asia

The Creation, Development, and Management of Asian Brands for the Global Market

Branding in Asia

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

managing brands in a changing world

Advanced brand management

Martin Trott

Maximizing Brand Value Through Powerful Relationship Management

Romancing the Customer

Will Internet Kill the Video Star

The Branding of MTV

Asia's Star Brands

Al Ries

Jack Trout

The 22 Immutable Laws of Marketing in The Asia

K. C. Lee

A new guide to hi-tech marketing introduces well-established strategies and techniques for market branding designed to work in the technology and information sectors of the economy.

Creating Brand Power in the Age of Technology

Hi-Tech Hi-Touch Branding

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young

Managing Brands in a Changing World

Advanced Brand Management

Describes how nonprofit organizations are turning to branding strategies provided by traditional for-profit companies to formulate and fine tune their image and provides case studies and examples of powerful and effective campaigns that have been launched for the public sector.

Creating, Building and Managing Brands People Will Value

Branding for the Public Sector

Paul Temporal

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