Paul Trott

Revised edition of the author's Innovation management and new product development, 2012.

Innovation Management and New Product Development

Evan Davis

Graham Bannock

Mark Uncles

Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business--accounting, marketing, product development, operations, human resources, to name but some--fit together and interrelate. This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.

Dictionary of Business

J. Roland Ortt

Patrick van der Duin

Dap Hartmann

Victor Scholten

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . The text is separated into three parts providing a roadmap for successful entrepreneurial projects: Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.

Paul Trott

About

Books

Join the club