Pervez N. Ghauri

Tamer Cavusgil

Rudolf R. Sinkovics

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

New Challenges to International Marketing

Naveed Elahi

This book looks at the impact of terrorism on multinational enterprises in emerging markets. This title looks at case studies in Turkey and Pakistan to study the behaviour of MNE's in these markets.

Multinational Enterprises and Terrorism

Jean-Claude Usunier

Provides an understanding about the impact of culture and communication on international business negotiations. This work explores the problems faced by Western managers while doing business abroad and offers guidelines for international business negotiations. It also focuses on an important aspect of international business: negotiations.

International Business Negotiations

Peter J. Buckley

This title focuses on the financial, cultural and strategic aspects of international mergers and acquistitions activity and has a global, cross-cultural perspective.

A Reader

International Mergers and Acquisitions

Kjell Grønhaug

praktilisi näpunäiteid

Äriuuringute meetodid

Thomas Buckley

Agnieszka Chidlow

Emma C. Gardner

Amir Qamar

Emily Pickering

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

How MNEs Manage in a Changing Commercial and Political Landscape

The Changing Strategies of International Business

Stefania Mariano

Mirghani Mohamed

Qadir Mohiuddin

Explores the role of expatriates in the mobilization, nurturing and sharing of knowledge between their original country and the MNCs' host countries. This title includes topics that are related to the management of knowledge and the tools, methods and practices that can be customized to facilitate the transfer of knowledge in MNC settings.

The Role of Expatriates in MNCs Knowledge Mobilization

Pervez N. Ghauri

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