Pete Barry

The Advertising Concept Book

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.

Advertising Concept Book

Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

The Advertising Concept Book: Think Now, Design Later (Third)

Think Now, Design Later

J. Michael DeAngelis

John P. Dowgin

Collection of short playsComedyWinner! 2009 NJACT Perry Award for Outstanding Production of an Original Play Seven of The Porch Room's best short plays collected together into an evening of comedy that proves that no matter what you plan for - accidents happen.Shorts include: Accidents Happen - Please beware of all safety procedures and take note of the emergency exits. Nine Point Eight Meters Per Second Per Second - Balthazar Kent, ejected from an airplane, tries to regain control of his life through his cellphone. Reunion Special - A desperate former child actor reunites with his now adult co-stars at a funeral. The Clive Way - A motivational speaker mistakenly tries to empower a group of newly rehabilitated anger-management patients. Hangman - A budding teenage philosopher-scientist searches for the truth by experimenting on his friend with a hallucinogenic cocktail. Tricks of the Trade - Ralph teaches Eddie how to sell your soul for success. The Banderscott - An infomercial marketer is pitched an astonishing product. The shorts can be performed together as a full-length show or on their own as one acts.

Accidents Happen

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Pete Barry

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