Peter A. Bruck

An international and multidisciplinary reader with a clear focus on multimedia economics and content. The reader covers two main fields of analysis: (a) the economic perspectives of the European content industry and its impact on the market development, including new business models; and (b) the cultural and educational contexts of multimedia. A number of articles are based on academic papers from researchers with various backgrounds in media & communication research, sociology, computer sciences, and education, whereas other contributions from industry advisers and practitioners provide 'market reports' on specific issues.

A Reader on the Economic and Cultural Contexts of Multimedia

Understanding the European Content Industries

Ansgar Zerfass

Andrea Buchholz

Zeger Karssen

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content. The contributions give an elaborate overview of: - the specifics, challenges and prospects of content in the network economy; - market developments of digital media services; - paid content business models; - impacts on scientific publishing; - developments in the field of E-Learning; - the interplay between technology and content with the example of interactive digital TV; - the mobile games market; - emerging new cross media markets; - the need to enhance the usability of websites and mobile applications; - how digital applications might be used to capture and store our personal experiences. A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.

Peter A. Bruck

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