Savio L-Y. Woo

Lars Engebretsen

Michael Krogsgaard

Peter Magnusson

Michael Kjaer

Harald Roos

Timo Takala

The Textbook of Sports Medicine provides comprehensive coverage of both basic science and clinical aspects of sports injury and physical activity. More than one hundred of the World's leading authorities within exercise physiology, clinical internal medicine, sports medicine and traumatology have contributed with evidence-based state-of-the-art chapters to produce the most complete integration ever of sports medicine science into one book. Great attention has been given to providing balanced coverage of all aspects of sports medicine, with respect to the relevance and clinical importance of each area. The book isolates solid principles and knowledge, and the documentation to support these, as well as identifying areas where further scientific investigation is needed. The topics dealt with and the degree of detail in the individual chapters, makes the book ideal for both educational programs at University level within exercise science and sports medicine, as well as for post-graduate courses within all aspects of sports medicine. In addition, the book will be excellent as a reference book in any place where professionals whether doctors, exercise scientists, physiotherapists or coaches are dealing with supervision or treatment of sports-active individuals. Finally, the book is well structured to act as an introduction to research in the field of sports medicine.

Basic Science and Clinical Aspects of Sports Injury and Physical Activity

Textbook of Sports Medicine

Anders Gustafsson

Per Kristensson

Bo Edvardsson

Jonas Matthing

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. Contents:Process of Customer Interaction in New Service Development (I Alam)The Role of the Customer in the Development Process (B Sandén et al.)Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance (U Mannervik & R Ramirez)Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach (E Gummesson)New Service Development: Learning from and with Customers (B Sandén et al.)Managing Ideas that are Unthinkable in Advance: A Matter of How and Where You Ask (P Kristensson)Learning from Experiments Involving Users in Service Innovation (P R Magnusson)Customer Involvement — Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars (F Dahlsten)Service Encounter Analysis Based on Customer Retrospection (P Echeverri)How to Better Learn from Users (H Björkman)Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes (P Echeverri)Customer-Oriented Service Engineering as a Success Factor — Findings of Case Studies of Customer Integration in the Service Development Process (R Nägele)Service Innovation, User Involvement and Intellectual Property Management (C Hipp & C Herstatt)Customer and Supplier Involvement in New Service Development (F Hull et al.) Readership: Researchers and professionals in the fields of marketing, business development, strategy as well as service and product development. Suitable as a textbook for postgraduate courses like quality management, marketing, service management, operations management, and product management. Keywords:Customer Involvement;User Involvement;Service Development;Product Development;Innovation;Understanding CustomersKey Features:Several internationally-distinguished scholars present their latest findings concerning customer-involvementProvides readers with useful presentation and explanation of theories, augmented by illustrative examplesReviews:“This is a comprehensive text that addresses competently the general lack of knowledge regarding new service development and the different tools and approaches required … it is a high value resource for most in the NPD field interested in either new service development or even co-creation with customers applied to either products or services.”Journal of Product Innovation Management

Involving Customers in New Service Development

Peter Magnusson

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