Peter Yang

Looking to become a product manager and launch your product career? Get best practices on leading without authority, building products, and acing your PM interviews that I learned on the job at Amazon, Facebook, and other leading technology companies. Updated for 2020, Principles of Product Management is a hands-on, practical guide for new and aspiring product managers. The book has three parts: Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback-these are all opportunities to learn principles that will help you succeed. Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process- from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market. Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews- product sense, execution, and behavioral-with detailed frameworks and examples for each. Hear directly from product leaders at Airbnb, Amazon, Google, and more on: How to overcome challenging situations from a VP of Product at Amazon. How to build a great product roadmap from product leaders at LinkedIn and Airbnb. How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies. How PMs can grow their career from a Director at Instagram and Twitter. Table of Contents 1. Principles Take Ownership Prioritize and Execute Start with Why Find the Truth Be Radically Transparent Be Honest with Yourself 2. Product Development Product Development Loop Understanding the Customer Problem Selecting a Goal Metric Mission, Vision, and Strategy Building a Product Roadmap Defining Product Requirements Great Project Management Effective Communication Making Good Decisions 3. Getting the Job Preparing for the Transition Making the Transition Finding the Right Company Acing your PM Interviews Product Sense Interview Execution Interview Behavioral Interview Your First 30 Days 4. Product Leader Interviews

How to Land a PM Job and Launch Your Product Career

Principles of Product Management

Rediscover the lost art of excellent writing—a valuable skill through the ages, and even more so in the twenty-first century. Since the invention of writing, the written word has fueled humanity’s astonishing progress. Thus, the ability to write effectively and beautifully has long been revered and rewarded. And yet in the digital age, people have begun to believe that this talent is somehow obsolete: that writing is something unworthy of study beyond the basic mechanics of vocabulary and syntax and grammar, that mediocre prose is acceptable in a world crying out for clear and precise communication. Peter Yang believes otherwise. The Art of Writing is Yang’s highly practical treatise on the four key principles of dazzling, effective writing—economy, transparency, variety, and harmony. Far from your garden-variety style guide, this book offers principles that apply to everyone, whether you’re writing an inauguration speech, a novel, or a letter home to Mom. Great writing is a skill, and this book gives you the tools to make your words shimmer on the page (or the screen). Packed with real-world insights and advice, The Art of Writing is your ultimate guide to transforming your writing and unleashing your inner artist.

Peter Yang

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