Phil Baines

By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look. Rich with stunning illustrations and filled with details about individual titles, designers, and even the changing size and shape of the Penguin logo itself, Penguin by Design shows how covers become design classics. Features 600 color illustrations

A Cover Story, 1935-2005

Penguin by Design

a cover story, 1935-2005

Penguin by design

Andrew Haslam

Type and Typography

Catherine Dixon

Lettering in the Environment

Signs: Lettering in the Environment

Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Type & Typography

Late in 1939 a chance meeting between Penguin founder, Allen Lane, and natural history publisher, Noel Carrington, changed the future of children's publishing with the formation of a series called Puffin Picture Books. The first four titles appeared in 1940 and the series quickly established a reputation for presenting children's non-fiction in a unique blend of editing and design. Puffin Story Books soon followed with the publication of Worzel Gummidge in 1941 and, like the original launch of Penguin itself, these story books appeared in the three horizontal stripe design. Looking back at seventy years of Puffin paperbacks, Phil Baines charts the development of Puffin and the role of illustrators and designers in creating and defining the identity of the Puffin list from the very first picture book through to modern day. Rich with stunning cover and inside illustrations, and filled with detail of individual titles, Phil discusses the changes in typography, illustration and printing techniques over Puffin's spectacular 70-year history. An extraordinary and beautiful book, this is a perfect companion to Penguin By Design.

70 Years of Imagination, 1940-2010

Puffin by Design

Chris Brooks

The first comprehensive book on the whole scope of the Gothic Revival.

Gothic Revival a & I

Christopher Perfect

Gordon Rookledge

The essential handbook of typeface recognition and selection.

Rookledge's Classic International Typefinder

This book focuses on the letterforms and typography in public places, from road signs to building names, that help us to navigate cities and countryside and contribute to a sense of place. Featuring examples from around the world, the book discusses the function and execution of signage. Visually led, Signs contains 700 color images grouped together thematically and described in extended captions, showing the best current examples alongside historical material. Part resource, part celebration, the book forms an exciting visual compendium.

Phil Baines

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