Pierre Guillet De Monthoux

How art impacts management, drawing from stories told by internationally known contemporary curators, artists, critics, and philosophers. Curating has evolved into much more than creating interesting exhibitions, promoting artists, and selling artwork. Art worlds have fused with business worlds and transformed capitalism from the inside out. To "curate capitalism" implies new ways of management that go far beyond the simple commercialization of art and artist. Today, art and the artist inspire business. While some of Curating Capitalism can be traced back to the German Artist Joseph Beuys’ declaration that Art=Capital and American Andy Warhol’s vision of a capitalistic "Business Art," it takes the insights of independent curators to upscale and intellectually articulate these ideas.

How Art Impacts Business, Management, and Economy

Curating Capitalism

Erik Wikberg

What happens when social scientists write about artworks: helping people blind to economic ideas see something for the first time. What happens when social scientists write about artworks? How does it affect the academic environment of a business school and how does it change the perception of art? Can it be used as a novel scientific method in business studies? This book investigates these matters by analyzing the Goldin+Senneby's retrospective exhibition “Standard Length of a Miracle” set up in Tensta konsthall and multiple other venues in Stockholm in the spring of 2016. While the use of ekphrases goes back to ancient times in our Western literary canon, it is new and unexplored territory for social scientists at business schools—to describe artworks for people who who are blind to economic concepts and ideas, helping them see what they did not see before Economic Ekphrasis: Goldin+Senneby and Art for Business Education is part of the SSE Art Initiative series Experiments in Art and Capitalism. Contributors Maria Lind, Marie-Louise Fendin, Örjan Sjöberg, Ismail Ertürk, Anastasia Seregina, Jonas Hassen Khemiri, Pamela Schultz Nybacka, Emma Stenström, Katie Kitamura, Clare Birchall, Brian Kuan Wood

Pierre Guillet De Monthoux

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