Barbara Ahrens

Monika Krein-Kühle

Ursula Wienen

Lisa Link

Ralph Krüger

Morven Beaton-Thome

Translation und Fachkommunikation haben ein großes Potenzial für Interdependenzen und Innovationen. An Theorien, Methoden und Fragestellungen der aktuellen Forschung, Lehre und Praxis von Translation und Fachkommunikation zeigt sich, wie die Grenzen zwischen beiden Disziplinen und ihren Teilbereichen überwunden werden können. Auf diese Weise öffnet sich der Blick für neue Phänomene, neue Technologien und neue Wege in der Vermittlung der erforderlichen Kompetenzen. Translation, interpreting and specialised communication offer great potential for interdependence and innovation. Theories, methodologies, current research questions, pedagogy as well as the practice of interpreting, translation and specialised communication illustrate how the boundaries between these disciplines can be overcome. This, in turn, affords innovative perspectives on new phenomena, new technologies and new ways of teaching the necessary skills and competences.

Interdependence and Innovation in Translation, Interpreting and Specialised Communication

Interdependenzen und Innovationen in Translation und Fachkommunikation

Andreas Stumpf

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ​

Identify, Understand, and Overcome Them

Brand Growth Barriers

Scientific and Technical Translation (STT) is a highly complex and knowledge-intensive field of translation and cognitive linguistics is a usage-based linguistic framework which provides powerful theoretical tools for modelling knowledge organisation and representation in discourse. This book explores the interface between scientific and technical translation studies and cognitive linguistics by discussing the epistemological, contextual, textual and cross-linguistic dimensions of scientific and technical translation from a cognitive linguistic perspective. Particular emphasis is placed on explicitation and implicitation as indicators of the interaction between text and context in STT. The corpusbased investigation of the two phenomena illustrates the complex knowledge requirements pertaining to scientific and technical translation and demonstrates the explanatory power of cognitive linguistics with regard to important textual and contextual aspects of STT.

With Particular Emphasis on Explicitation and Implicitation as Indicators of Translational Text-Context Interaction

The Interface between Scientific and Technical Translation Studies and Cognitive Linguistics

Ralph Krüger

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