Rebecca Arnold

Image and Morality in the 20th Century

Fashion, Desire and Anxiety

Fashion is a global industry, and plays a role in our economic, political, cultural, and social lives. However, fashion is often denigrated as trivial and superficial, a sign of vanity and narcissism. This Very Short Introduction will give a clear understanding of how fashion has developed while addressing these divergent views.

Fashion: A Very Short Introduction

Fashion, and the glossy magazines it inhabits, allow Western culture to dream. It permits a person to fantasize and to experiment with new identities. It flaunts glamour and success. Appearance becomes something to be perfected and admired. These dreams and freedoms, Rebecca Arnold proposes, are contradictory. Fashion and its surrounding imagery elicit fear and anxiety in their consumers as well as pleasure. Fashion has come to incorporate the underside of modern life, with violence and decay becoming a dominant theme in clothing design and photography. Arnold draws on diverse written sources to explore the complex nature of modern fashion. She discusses a range of key themes: how fashion uses and abuses the power of wealth; the alienating promotion of "good" taste; the power plays of sex and display; and how identities can be blurred to disguise and confuse. In order to unravel the contradictory emotions of desire and anxiety they provoke, she never loses sight of the historical and cultural contexts in which fashion designers and photographers perform. Generously illustrated, Fashion, Desire and Anxiety focuses on the last thirty years, from photographic works of the 1970s to the beginning of the twenty-first century.

Martin Margiela's pioneering and timeless designs made for the luxury house of Hermès between 1997 and 2003 are the stars of this book, highlighting this period in the iconic and enigmatic Belgian designer's career. The first edition was published to accompany an exhibition in the Modemuseum Antwerp. The new edition, accompanying the exhibition in Paris, includes images from the Antwerp exhibition, and more extensive essays by Rebecca Arnold, Kaat Debo and Sarah Mower, and a foreword by Suzy Menkes.This key period between 20th- and 21st-century fashion is evoked through interviews with Margiela's closest collaborators. Never-before-published material from the Maison Martin Margiela archives, numerous striking and exquisitely refined images from Le Monde d'Hermès, as well as new photographic material tell the story of Margiela's supreme wardrobe for Hermès.

Margiela Hermes Years

30-Second Fashion offers an engrossing crash course to how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion who set it up that way.

The 50 Key Modes, Garments, and Designers, Each Explained in Half a Minute

30-Second Fashion

James Martin

Richard Avedon

The Richard Avedon Foundation

Laura Avedon

The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.

Avedon Advertising

Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture. This book introduces fashion's myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communication. From Karl Lagerfeld's creative reinventions of Chanel's iconic style to the multicultural reference points of Indian designer Manish Arora, from the spectacular fashion shows held in nineteenth century department stores to the mix-and-match styles of Japanese youth, the book examines the ways that fashion both reflects and shapes contemporary culture. Using historical and contemporary examples, it gives a clear understanding of how fashion has developed since the renaissance, while raising questions about its status, ethical credibility, and influence on consumers. The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion's relationship to the wider culture is also explored, by considering its representation in art and collaborations between designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalisation on the fashion trade. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The 50 key modes, garments, and designers, each explained in half a minute! Even if you’re not a regular follower of Suzy Bubble, Le Happy, or The Sartorialist, you probably have some feeling for fashion. Most people have a vague idea of what’s in, what’s out, and what they might consider putting on their own backs. Less familiar to most, however, is the way fashion works as a global business – a multi-billion-pound industry, employing over 27 million people – just who decides what’s cutting edge and what’s long past its sell-by date. 30-Second Fashion offers an engrossing crash course to how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion who set it up that way.

Rebecca Arnold

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