Reed Tucker

The most bruising battle in the superhero world isn't between spandex-clad characters; it's between the publishers themselves. For more than 50 years, Marvel and DC have been locked in an epic war, tirelessly trading punches and trying to do to each other what Batman regularly does to the Joker's face. Slugfest, the first book to tell the history of this epic rivalry into a single, juicy narrative, is the story of the greatest corporate rivalry never told. It is also an alternate history of the superhero, told through the lens of these two publishers. Slugfest will combine primary-source reporting with in-depth research to create a more fun Barbarians at the Gate for the comic book industry. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day. The competition has spilled over to the even the casual fans, bisecting the world into two opposing tribes. You are either a Marvel or a DC fan, and allegiance is hardly a trivial matter. Perhaps the most telling question one can ask of a superhero fan is, Marvel or DC? The answer often reveals something deeper about personality, and the reason is wrapped up in the history of both companies.

Inside the Epic, 50-year Battle between Marvel and DC

Slugfest

"THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Amazon.com.

Inside the Epic Fifty-year Battle Between Marvel and DC

SON LOS DOS TITANES DE LA INDUSTRIA DEL COMIC, la Coca Cola y la Pepsi de los superhéroes, y durante más de 50 años Marvel y DC han estado enzarzadas en una épica batalla por la supremacía en el negocio del spandex. Lo que está en juego no son solo las ventas, sino la relevancia cultural y los corazones de millones de aficionados. Para muchos devotos, Marvel está ahora en la cima. Pero durante gran parte de principios del siglo XX, DC fue la líder indiscutible tras el lanzamiento del género del superhéroe americano con la publicación en 1938 de la serie de Superman de Joe Shuster y Jerry Siegel. Los títulos de DC vendían millones de ejemplares cada año, y casi todos los norteamericanos estaban familiarizados con sus icónicos personajes. Superman, Batman, Wonder Woman... DC los tenía todos. Y entonces, en 1961, una advenediza editorial apareció de la nada para sacudirle un bofetón en los morros a la poderosa DC. Con la publicación de Fantastic Four n.o 1, Marvel cambió la forma de hacer superhéroes. El guionista y editor Stan Lee, el artista Jack Kirby y los talentosos miembros del Bullpen de Marvel desplegaron una serie de deslumbrantes nuevas creaciones, entre las que se incluyen Avengers, Hulk, Spider-Man, X-Men e Iron Man. El auge de Marvel dividió para siempre a los aficionados en dos tribus enfrentadas. De repente, la pregunta más reveladora que podías plantear a un amante de los superhéroes pasó a ser, "¿Marvel o DC?". MARVEL VS DC, el primer libro que relata la historia de este épico enfrentamiento en una única y detallada narración, es la historia de la mayor rivalidad corporativa jamás contada. Con entrevistas a los nombres más destacados de la industria, MARVEL VS DC revela el arsenal de argucias que las editoriales han utilizado en su empeño por aventajar a la competencia, ya sea robar ideas, birlar empleados, colocar espías, plagiar personajes o decretar guerras de precios. La contienda jamás ha llegado a desaparecer por completo, y hierve a fuego lento hasta el día de hoy. En todo caso, con los personajes de DC y de Marvel convirtiéndose en iconos globales valorados en millones de dólares, nunca ha habido tanto en juego.

Marvel vs DC (libro ensayo)

Andy Bagwell

In the ranks of NCAA college basketball, Duke University is like something scraped off the bottom of a shoe. It's like a nasty virus you catch from a door handle at a public toilet. No team in sports is as uniquely hated as those smug, entitled, floor-slapping, fist-pumping, insufferable Blue Devils. The loathing has almost reached the level of a religion. Christian Laettner is a punk. Amen. The Cameron Crazies are obnoxious. The Plumlees are worthless times three. Coach K is a jerk. Kumbaya. The team is dogged by an intense hatred that no other team can match—and for good reason. Millions of hoops fans and March Madness aficionados around the world are not imagining things. Duke really is evil, and within the pages of Duke Sucks, Reed Tucker and Andy Bagwell show readers exactly why Duke deserves to be so detested. They bruise and batter the Blue Devils with fact after fact, story after story, statistic after statistic. They build an airtight case that could stand up in a court of law. So sit back in your "I Hate Duke" t-shirt, and in true Duke fashion, force someone poorer than you to do your work as you crack open the ultimate guide to Duke suckitude.

Reed Tucker

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