Reid Mitenbuler

Unravelling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny. In fact, few products better embody the United States, or American business, than bourbon. Reid Mitenbuler's writing is as gutsy and bursting with attitude as the drink itself, capturing this vivid tale of innovation, success, downfall and resurrection.

The Past and Future of America's Whiskey

Bourbon Empire

An Eccentric Explorer, an Epic Journey, a Lost Age

Wanderlust

The Artists and Rivalries That Inspired the Golden Age of Animation

Wild Minds

The mesmerizing, larger-than-life tale of an eccentric adventurer who traversed some of the greatest frontiers of the twentieth century, from uncharted Arctic wastelands to the underground resistance networks of World War II. Deep in the Arctic wilderness, Peter Freuchen awoke to find himself buried alive under the snow. During a sudden blizzard the night before, he had taken shelter underneath his dogsled and become trapped there while he slept. Now, as feeling drained from his body, he managed to claw a hole through the ice only to find himself in even greater danger: his beard, wet with condensation from his struggling breath, had frozen to his sled runners and lashed his head in place, exposing it to icy winds that needed only a few minutes to kill him… But if Freuchen could escape that, he could escape anything. Freuchen’s life seemed ripped from the pages of an adventure novel—and provided fodder for many books of his own. A wildly eccentric Dane with an out-of-nowhere sense of humor, his insatiable curiosity drove him from the twilight years of Arctic exploration to the Golden Age of Hollywood, and from the burgeoning field of climate research to the Danish underground during World War II. He conducted jaw-dropping expeditions, survived a Nazi prison camp, and overcame a devastating injury that robbed him of his foot and very nearly his life. Through it all, he was guided not only by restlessness but also by ideals that were remarkably ahead of his time, championing Indigenous communities, environmental stewardship, and starting conversations that continue today. Meticulously researched and grippingly written, Wanderlust is an unforgettable tale of daring and discovery, an inspiring portrait of restlessness and grit, and a powerful meditation on our relationship to the planet and our fellow human beings. Reid Mitenbuler’s exquisite book restores a heroic giant of the last century back into public view.

“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship. Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars. Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with. A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it.

“A thoroughly captivating behind-the-scenes history of classic American animation . . . A must-read for all fans of the medium.” —Matt Groening In 1911, famed cartoonist Winsor McCay debuted one of the first animated cartoons, based on his sophisticated newspaper strip “Little Nemo in Slumberland,” itself inspired by Freud’s recent research on dreams. McCay is largely forgotten today, but he unleashed an art form, and the creative energy of artists from Otto Messmer and Max Fleischer to Walt Disney and Warner Bros.’ Chuck Jones. Their origin stories, rivalries, and sheer genius, as Reid Mitenbuler skillfully relates, were as colorful and subversive as their creations—from Felix the Cat to Bugs Bunny to feature films such as Fantasia—which became an integral part and reflection of American culture over the next five decades. Pre-television, animated cartoons were aimed squarely at adults; comic preludes to movies, they were often “little hand grenades of social and political satire.” Early Betty Boop cartoons included nudity; Popeye stories contained sly references to the injustices of unchecked capitalism. During WWII, animation also played a significant role in propaganda. The Golden Age of animation ended with the advent of television, when cartoons were sanitized to appeal to children and help advertisers sell sugary breakfast cereals. Wild Minds is an ode to our colorful past and to the creative energy that later inspired The Simpsons, South Park, and BoJack Horseman. “A quintessentially American story of daring ambition, personal reinvention and the eternal tug-of-war of between art and business . . . a gem for anyone wanting to understand animation’s origin story.” —NPR

The Artists and Rivalries that Inspired the Golden Age of Animation

The vivid and untold story of the Golden Age of classic animation and the often larger-than-life artists who created some of the most iconic cartoon characters of the twentieth century

Reid Mitenbuler

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