Richard Elliott

Larry Percy

Richard H. Elliott

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.

Strategic Brand Management

The Sword of Allah

John Harris

Football is an incredibly powerful case study of globalization and an extremely useful lens through which to study and understand contemporary processes of international migration. This is the first book to focus on the increasingly complex series of migratory processes that contour the contemporary game, drawing on multi-disciplinary approaches from sociology, history, geography and anthropology to explore migration in football in established, emerging and transitional contexts. The book examines shifting migration patterns over time and across space, and analyses the sociological dynamics that drive and influence those patterns. It presents in-depth case studies of migration in elite men’s football, exploring the role of established leagues in Europe and South America as well as important emerging leagues on football's frontier in North America and Asia. The final section of the book analyses the movement of groups who have rarely been the focus of migration research before, including female professional players, elite youth players, amateur players and players’ families, drawing on important new research in Ghana, England, Haiti and the Dominican Republic. Few other sports have such a global reach and therefore few other sports are such an important location for cross-cultural research and insight across the social sciences. This book is engaging reading for any student or scholar with an interest in sport, sociology, human geography, migration, international labour flows, globalization, development or post-colonial studies.

Perspectives, Places, Players

Football and Migration

John R. Rossiter

A comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather than simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then explaining what it takes to develop effective advertising and promotion. The book contains numerous examples of successful advertising images alongside accompanying commentary to illustrate what goes into making an effective advertisement. Case studies are used to illustrate the application of the various theories discussed and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions.

Strategic Advertising Management

The Tragedy of Richard III

The English Premier League (EPL) is one of the world’s most valuable and high-profile sports leagues, with millions of fans around the globe. The 2016/17 season marked the 25th anniversary of the EPL, providing a unique opportunity to reflect on how it has contributed, both positively and negatively, to key developments in football – and in sport and culture more broadly – at local, national and global levels. Drawing on central themes in the social scientific study of sport, such as globalisation, celebrity, fandom, commercialisation, gender, sexuality and race, this book is the first to assess the historical development and current significance of the EPL. With original contributions from several of the world’s leading football scholars, it provides in-depth case studies of the multifaceted role of the EPL in the contemporary world of sport, as well as offering thought-provoking predications for the future challenges that it will face. The English Premier League: A Socio-Cultural Analysis is a fascinating read for any sport studies student or scholar with a particular interest in football and the sociology of sport.

A Socio-Cultural Analysis

The English Premier League

Mary L. Duncan

Most ports of departure are not in the United States.

The Records of Richard Elliott, Passenger Agent, Detroit, Michigan

Passage to America, 1851-1869

Michael Saren

Pauline Maclaran

Christina Goulding

Miriam Caterall

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

Critical Marketing

Fado, often described as 'urban folk music', emerged from the streets of Lisbon in the mid-nineteenth century and went on to become Portugal's 'national' music during the twentieth. It is known for its strong emphasis on loss, memory and nostalgia within its song texts, which often refer to absent people and places. One of the main lyrical themes of fado is the city itself. Fado music has played a significant role in the interlacing of mythology, history, memory and regionalism in Portugal in the second half of the twentieth century. Richard Elliott considers the ways in which fado songs bear witness to the city of Lisbon, in relation to the construction and maintenance of the local. Elliott explores the ways in which fado acts as a cultural product reaffirming local identity via recourse to social memory and an imagined community, while also providing a distinctive cultural export for the dissemination of a 'remembered Portugal' on the global stage.

Loss, Memory and the City

Fado and the Place of Longing

Clem Labine was the "King of the Bullpen" so described by Robert Creamer of Sports Illustrated. He was baseball's premier 'closer' two decades before the term 'closer' was ever used. He led the League in 'saves' for years, a decade before 'saves' were even tallied. He was twice an All Star and three times a World Series Champion. As a Brooklyn Dodger, Clem ended with a Lifetime World Series ERA of a remarkable 1.65, and is a member of the Brooklyn Dodger Baseball Hall of Fame. As a rookie, he shut out the Giants in the second game of the iconic best-of-three 1951 playoffs. In the Dodgers' 1955 World Series Championship, he saved one game and won another. The following year, he pitched the day after Don Larsen's perfect game in the 1956 World Series and outdueled Yankee ace Bob Turley for a 10 inning 1-0 victory, going the distance. And yet, though acknowledged by his peers as one of baseball's all-time greats, he is nearly forgotten by all except the most ardent of fans. He played with Jackie Robinson and Carl Erskine and Pee Wee Reese and Campy and Hodges and the Duke. He was one of them and they knew it, and all of baseball knew it. But the public recognition was never there. One time in New York, Chicago Cubs manager Bob Scheffing was asked by a reporter "If you had your choice of any one pitcher in the entire league, who would you pick?' 'Labine' Scheffing said, without hesitation." (Robert Creamer, Sports Illustrated June 3, 1957) So why, we all ask. Why history's failure to acknowledge Clem's talents and contributions? I like Tommy Lasorda's explanation best of all; "He played the game the way it was supposed to be played. He gave it everything he had, he got along with everyone and everyone loved him.....He was one of the finest pitchers to ever play the game...... but he was surrounded by too many stars." Therefore, maybe it is time to talk about my friend Clem Labine...to celebrate this Brooklyn Dodger Boy of Summer; this man of principle! Not just the athlete, but the husband, father, friend, and proud citizen of his little home town of Woonsocket, R.I.

Clem Labine: "Always A Dodger"

"Loss, Memory and the City "

Call it batida, kuduro, Afro house, Lisbon bass: anyone with a keen ear for contemporary developments in global electronic dance music can't fail to have noticed the rise in popularity and influence of Lisbon-based DJs such as DJ Marfox, DJ Nervoso and Nidia Minaj. These DJs and producers are bringing the sound of the Lisbon projects to wider world via international club nights, festival appearances, recordings and remix projects for artists such as Panda Bear, Fever Ray and Elza Soares. This book uses the 2006 compilation DJs do Guetto as a prism for exploring this music's aesthetics and its roots in Lusophone Africa, its evolution in the immigrant communities of Lisbon and its journey from there to the world. The story is one of encounters: between people, sounds, neighborhoods, technologies and cultural contexts.

Richard Elliott

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