Richard Petty

Too Cubed Unauthorized is the unofficial insider's history of the greatest Neo-Psychedelic Open Source Groove Rock Jam Band that (n)ever was!

Beyond Soul Food, Modern American Heritage Cuisine

The life of many combatants in The Great War was often short and brutish. But there were choices for some. Taking to the air was an attractive alternative to the slime, stench and gore of the trenches. The prospect of flying in the Royal Navy, the Senior Service, Nelson's Navy, must have been irresistible to any adventurous teenager the best aeroplanes on the best ships with the best sailors that ever existed or so he might have been led to believe. The Royal Naval Air Service was sorely tested, and not necessarily by the enemy. The casualties of the sea and its perils, and of accident and mechanical failure, were catastrophic. But this critical battle between young pilots in their infant flying machines and unpredictable events forged the pathway for our modern conceits of war missiles, drones, giant aircraft carriers, weapons of space. A hundred years ago a young pilot took illicit photographs with his pocket camera and left a personal account of his life at sea with his 'kite'. This book tells his story illustrated by his long-lost 'snaps'.

An Absolute Stranger to Fear

The Boy Airman

John T Cacioppo

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.

Central and Peripheral Routes to Attitude Change

Communication and Persuasion

Michael J. Enright

In this in-depth overview of Australia's economy, Michael Enright and Richard Petty — leading scholars on international competition—look at the data behind the news reports to offer a complete view of Australia's stable and wealthy economy. The book compares Australia with other similarly sized OECD economies as well as other Asia-Pacific economies and looks at fifteen international sources of data on competitiveness. It features a large-scale survey on Australian companies and offers deep insight on the country's future in terms of economics and economic policy. Revealing an honest assessment of Australia's true position in the world, the book looks at how Australian businesses see themselves and offers policy positions for government and firms to make the most of Australia's unique global economic position. Backed by CPA Australia, one of the world's largest accounting bodies Written by two global authorities on economic competitiveness Captures the thinking of more than 6,000 business leaders both within and outside of Australia Explains how Australia has weathered the global recession and looks at Australia's relationship with China For business leaders and policy makers in need of an in-depth look at the current and future state of Australia's economy, this book offers valuable and comprehensive information.

Richard Petty

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