Richard Stivers

In this incisive and controversial book, Richard Stivers rejects genetic explanations of psychological problems, arguing instead that the very organization of technological societies is behind the pervasive experience of loneliness. In its extreme form, loneliness assumes pathological dimensions in neurosis and schizophrenia, which reflect the contradiction between power and meaninglessness that characterizes modern life. Loneliness, in its many manifestations, seems to be the price we must pay for living in a technological world. Yet nurturing family, friend, and community ties can mitigate its culturally and psychologically disorganizing power. This book is a clarion call for a renewal of moral awareness and custom to combat the fragmentation and depersonalization of our technological civilization. Visit our website for sample chapters!

Pathologies of a Technological Society

Shades of Loneliness

The illusion of freedom and equality

Peter Stirk

What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.

The Triumph of the Irrational

Technology as Magic

Explores how Enlightenment values have been transformed in a technological civilization.

Illusion of Freedom and Equality, The

The Media Creates Us in Its Image and Other Essays on Technology and Culture proposes that modern technology seriously influences every aspect of culture and personality. Technology shapes our beliefs and values and even how we think of ourselves. It affects religion, morality, education, language, communication, and sexual identity. Every institution, every organization, is brought under its purview. This book attempts to awaken the reader to the destructive side of modern technology that exists side-by-side with its constructive side. What modern technology is destroying, however, is the very meaning of being human. The essay "The Media Creates Us in Its Image" makes this case most dramatically. The book asks the reader the following question: Is what you have gained from the use of modern technology more important than what you have lost? How do we once again bring technology under our control in the face of its inexorable "progress"?

Richard Stivers

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