Jules Goddard

Rob James

Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions. This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

A Practical Guide for Driving Innovation and Performance in Your Business

Business Experimentation

Graham Thompson

Nesta Wiggins-James

This student book provides everything students need for exam success, including plenty of support for assessment. Further revision and exam practice is provided at the end of each section.

AQA as PE

This course has been written by experienced examiners for the AQA specification. Separate Student Books for AS and A2 provide students with the right level of support and the workbooks will act as a useful teaching and revision tool.

Rob James

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