Rob Percival

From a vital new voice in food ethics comes a smart, nuanced investigation into the current meat debate. Our future diet will be shaped by diverse forces. It will be shaped by novel technologies, by geopolitical tensions, and the evolution of cultural preferences, by shocks to the status quo— pandemics and economic strife, the escalation of the climate and ecological crises—and by how we choose to respond. It will also be shaped by our emotions. It will be shaped by the meat paradox. "Should we eat animals?” was, until recently, a question reserved for moral philosophers and an ethically minded minority, but it is now posed on restaurant menus and supermarket shelves, on social media and morning television. The recent surge in popularity for veganism in the UK, Europe and North America has created a rupture in the rites and rituals of meat, challenging the cultural narratives that sustain our omnivory. In The Meat Paradox, Rob Percival, an expert in the politics of meat, searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated. Every society must eat, and meat provides an important source of nutrients. But every society is moved by its empathy. We must all find a way of balancing competing and contradictory imperatives. This new book is essential reading for anyone interested in the origins of our empathy, the psychology of our dietary choices, and anyone who has wondered whether they should or shouldn't eat meat.

Eating, Empathy, and the Future of Meat

The Meat Paradox

Learning to code doesn't have to be scary or intimidating. This books shows you how to master the essentials and take your career to new heights.

Master the Fundamentals of Code and Supercharge Your Career

Confident Coding

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category If you want to master the fundamentals of coding and kick start your career, Confident Coding is the book for you. Everyone has a digital life, but too few truly understand how the software that dominates the world actually works. Coding is one of the most in demand skills on the job market and grasping the basics can advance your creative potential and make you stand out from the crowd. Rob Percival gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone apps, building Android apps and debugging. On reading this book and honing your skills through practice, you will be able to code in each of these languages, build your own website, build your own app and have the confidence to supercharge your employability. Confident Coding provides you with the roadmap you need to enhance your professional life through coding, with insightful and inspirational guidance, including real life success stories, on how to use your new skills. The ability to code can give your CV the edge on the competition, give you greater autonomy and improve your work performance. If you are a self-employed entrepreneur, being able to create your own website or app can grant you valuable freedom and revolutionize your business. If you are an aspiring developer, this book will give you the building blocks to embark on this career path. Online resources include coding exercises and activities where readers can practise and hone their new skills.

Our future diet will be shaped by diverse forces. It will be shaped by novel technologies and the logic of globalisation, by geopolitical tensions and the evolution of cultural preferences, by shocks to the status quo - pandemics and economic strife, the escalation of the climate and ecological crises - and by how we choose to respond. It will also be shaped by our emotions. It will be shaped by the meat paradox. 'Should we eat animals?' was, until recently, a question reserved for moral philosophers and an ethically minded minority, but it is now posed on restaurant menus and supermarket shelves, on social media and morning television. The recent surge in popularity for veganism in the UK, Europe and North America has created a rupture in the rites and rituals of meat, challenging the cultural narratives that sustain our omnivory. In The Meat Paradox, Rob Percival, an expert in the politics of meat, searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated. Every society must eat, and meat provides an important source of nutrients. But every society is moved by its empathy. We must all find a way of balancing competing and contradictory imperatives. It is essential reading for anyone interested in the origins of our empathy, the psychology of our dietary choices, and anyone who has wondered whether they should or shouldn't eat meat.

‘Brilliantly provocative, original, electrifying’ Bee Wilson, Financial Times

Darren Woods

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Coding is one of the most in-demand skills in the job market. Whether you're an entrepreneur, a recent graduate or a professional, you can supercharge your career simply by grasping the fundamentals, and Confident Coding is here to help. This new and improved second edition of the award-winning book gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone and Android apps and debugging. For entrepreneurs, being able to create your own website or app can grant you valuable freedom and revolutionize your business. For aspiring developers, this book will give you the building blocks to embark on your career path. For working professionals, coding skills can add a valuable edge to your CV. Whatever your professional profile, if you want to master the fundamentals of coding and kick start your career, Confident Coding is the book for you. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

Rob Percival

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