Nyla R. Branscombe

Robert A Baron

Show how the ever-changing field of Social Psychology is useful in students’ everyday lives. The integration of application into the main body chapters helps students see the connection between theory and real world experiences. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research. Teaching & Learning Experience Personalize Learning – The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking – APS Reader, Current Directions in Social Psychology and a new personalized study plan in MyPsychLab help students develop critical thinking skills. Engage Students – New in-text essays reflect current research trends and show how the field relates to today’s social world, helping to engage students in the material. Explore Research – Balanced coverage of fundamentals with current research. New content on emotion and attitude formation is included. Support Instructors – ClassPrep helps instructors keep students engaged throughout every class. Sample chapter and more available on our preview site! www.pearsonhighered.com/fall2011preview/#Psych

Social Psychology: Pearson New International Edition

For courses in Social Psychology Show how the ever-changing field of Social Psychology is useful in students’ everyday lives. Social Psychology, Fourteenth Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by thousands of students around the world. Authors Nyla Branscombe and Robert Baron—both respected scholars with decades of undergraduate teaching experience—generate student excitement by revealing the connections between theory and real-world experiences. The Fourteenth Edition offers updated content to engage students, as well as new “What Research Tells Us About…” sections in each chapter that illustrate how research findings help answer important questions about social life.

Robert A Baron

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