Robert Ashton

The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Copywriting in a Week

Don't just make money…make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team as motivated and inspired as you are Measure the impact you're having How to be a Social Entrepreneur is the only social enterprise start-up guide you'll ever need. "This is the seminal book on social enterprise" —Martin Murphy, Network 2012 "An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format" —Marc Davies, Wales Co-operative Centre Limited, walescoop.com "Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one" —Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk "This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!" —Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com "I was genuinely impressed by how comprehensive it is!" —Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk "A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise" —Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana "I particularly enjoyed the section on sales, which is a fundamental topic too often neglected" —Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia.ac.uk Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.

Make Money and Change the World

How to be a Social Entrepreneur

Successful Copywriting in a Week: Teach Yourself

An Account of His Career and Character as Seen by Some of His Contempories

James I by His Contemporaries

Conservatism and Revolution, 1603-1649

The English Civil War

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance. Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

How to Start Your Own Business for Entrepreneurs

Are you leading the life you want? Or could you be living a happier, more successful life? If you've picked up this book, then - like a huge number of people today - you want to improve your life for the better. Maybe you're at a crossroads or your personal life has changed and you're not sure where to go next? Whatever your circumstances, you know you want to change. Great. But, don't just think it - do it! Changing your life does not have to be a daunting process. All you need to remember, is that the key to successful life change is lots of small, but positive steps, that together create huge impact. The Life Plancontains 700 of these small steps, leading you step by step through each area of your life. The Life Planis your key to a new you. A step-by-step checklist process that allows you to review and improve every aspect of your life. It will become an invaluable source of reference as it delivers a set of simple, practical, often amusing - but most importantly - achievable tips on success, wealth, health, stress, relationships and your career. Personal development should not be like a trip to the dentist; something you endure to free yourself of pain. It should be more like a holiday, helping you create the opportunity to try new things. There's nothing here you won't enjoy. The Life Planwill not only provide soul-searching questions that are specific and personal to you, it will help you find the answers too. Refer to it whenever doubt or choice confronts you, and discover what success looks like to you. Work out how you want to be viewed by those around you. Define a clear vision for the rest of your life. Discover the things about yourself and your world that you passionately want to change. Find out how to successfully campaign for what you believe is right. Become more influential, and as Ghandi said: ‘be the change you want to see'.

700 Simple Ways to Change Your Life for the Better

The Life Plan

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently. This book has four sections, enabling the reader to focus on their most pressing need: * Selling basics - a simple, explicit guide to the sales process; * Selling yourself - and how to get noticed, connected and respected; * Selling to colleagues - presenting, persuading and getting promoted; * Selling to customers - winning orders and succeeding in shops & at shows. This book will help the reader: * Learn the basics about how to sell and why people buy; * Recognise the importance of goal setting and measuring personal performance; * Understand how to find, then influence people able to contribute to their success; * Become more confident in taking the lead and steering things they way they want them to go, at work, home and in social situations.

How to sell yourself and your ideas, and succeed at work

Sales for Non-Salespeople

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently. This book has four sections, enabling the reader to focus on their most pressing need: * Selling basics - a simple, explicit guide to the sales process; * Selling yourself - and how to get noticed, connected and respected; * Selling to colleagues - presenting, persuading and getting promoted; * Selling to customers - winning orders and succeeding in shops & at shows. This book will help the reader: * Learn the basics about how to sell and why people buy; * Recognise the importance of goal setting and measuring personal performance; * Understand how to find, then influence people able to contribute to their success; * Become more confident in taking the lead and steering things the way they want them to go, at work, home and in social situations.

For all the vast literature on the English Revolution, the Second Civil War has been largely neglected. Robert Ashton, author of the standard history, The English Civil War, now provides a detailed account of the period from the end of the First Civil War in 1646 to late 1648, on the eve of the trial and execution of Charles I. A work of formidable erudition and depth of research, it reveals the origins of the Second Civil War to be as complex, significant and interesting as those of the First. Unlike previous studies, which concentrate on the growth of radical movements along the road to regicide and republicanism, Ashton's study focuses on the neglected area of conservatism and counter-revolution. Just as historians of the First Civil War have sought to explain how a weakened king was able to rally sufficient resources to go to war in 1642, so this book explains how royalists, decisively defeated in 1646, found the support to take up arms in 1648. Ashton's analysis is conducted on a regional, county and national basis and also takes in developments in Wales, Scotland and, to a lesser extent, Ireland. He asks not only why so many Scotsmen who had fought alongside the English Roundheads entered the second war on the king's side in 1648, but emphasizes the disastrous split within the Scottish political nation which resulted from this. And he explores not only why former supporters of parliament deserted their allies and embraced the royalist cause in 1648, but also why others did not. Having explained why, after two years of uneasy peace, England was again convulsed by civil war in 1648, the book closes with a consideration of the main characteristics of insurgency in the Second Civil War and the reasons for, and consequences of, its failure.

The Second Civil War and Its Origins, 1646-8

Counter-revolution

T H Ashton

This book reinterprets London's role in the defeat of Charles I in the English Civil War.

The City and the Court 1603-1643

The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business. The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.

Your Shortcut to Success

Brilliant Checklists for Entrepreneurs

The sun was setting and the only place to anchor was at the entrance to a small stream. With anchor down, we jumped into a dinghy to explore the dense jungle the stream penetrated. After a hundred yards or so, we stopped the outboard. Now the fauna slowly recovered from our racket and jungle noises began: bugs, birds, and mystery sounds. We saw colorful parrots and then-by the hundreds-the brilliant scarlet ibis. Then monkeys! Totally quiet, they watched us intently, warily, irritated by our encroachment into their world.

Robert Ashton

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