Richard Maxwell

Robert Dickman

Use Storytelling to Pitch Better, Sell Faster & Win More Business

The Elements of Persuasion

"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.

The Five Key Elements of Stories that Se

Charlie Reese Hardlard

Scarlett and Lexi used to live their comfortable lives resolving every problem with a sexy swagger and a big luscious smile on their faces. But when the world got ravished by a zombie apocalypse, things got harder, especially since this new zombie crowd isn't all about eating you alive. They want their other primal instinct satisfied too! Now, day after day, Scarlett and Lexi have to give much more than just a smile to survive. And even that might still not be enough! A sex-soaked spoof of the famous horror/survival video game.

Robert Dickman

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