Robert Solomon

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a high-tech world, be low-tech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

58 Things Every Advertising & Marketing Professional Should Know

The Art of Client Service, Revised and Updated Edition

In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, "sensible, timeless advice for distinguishing your brand through generosity of spirit." This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work. The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about "what's wrong with advertising," setting up the material to follow. It ends with a provocative question, "Is account management dead," that the author counters in convincing fashion. In between there is practical, accessible content designed to help people get better at what they do.

The Classic Guide, Updated for Today's Marketers and Advertisers

The Art of Client Service

Existentialism

This little book makes serious math simple—with more than 120 laws, theorems, paradoxes, and more explained in jargon-free terms. The Little Book of Mathematical Principles provides simple, clear explanations for the principles, equations, paradoxes, laws, and theorems that form the basis of modern mathematics. It is a refreshingly engaging tour of Fibonacci numbers, Euclid's Elements, and Zeno's paradoxes, as well as other fundamental principles such as chaos theory, game theory, and the game of life. Renowned mathematics author Dr. Robert Solomon simplifies the ancient discipline of mathematics and provides fascinating answers to intriguing questions, such as: What is the greatest pyramid?, What is a perfect number?, and Is there a theory for stacking oranges?

The Little Book of Mathematical Principles, Theories & Things

Ian Schafer

Art of Client Service

With Selections from Kierkegaard, Turgener, Dostoevsky, Nietzsche, Hesse, Heidegger, Marcel, Jaspers, Kafka, Gide, Sartre, Merleau-Ponty, de Beauvoir, Rieocer, Berdygev, Buber, Tillich, Pinter, Beckett, Mailer, Laing, Bellon Bach, Weiss, and Muller.

The Little Book of Mathematical Principles, Theories, & Things

Kathleen Higgins

Quincy Lee Centennial Professor of Philosophy Robert C Solomon

Solomon and Higgins's engaging text covers philosophy's central ideas in an accessible, approachable manner. You'll explore timeless "big questions" about the self, God, justice, and other meaningful topics, gaining the context you need for an understanding of the foundational issues, as well as the confidence to establish your own informed positions on these "big questions."

A Short Introduction to Philosophy

The Big Questions

David Sherman

The Blackwell Guide to Continental Philosophy is an accessible but sophisticated introduction to the most important figures in Continental philosophy in the last 200 years. Presents a definitive introduction to the core figures and topics of continental philosophy. Contains newly commissioned essays, all of which are written by internationally distinguished scholars. Provides a solid foundation for further study. Subjects include Hegel, Schopenhauer, Kierkegaard, Marx and Marxism, Nietzsche, Husserl and Phenomenology, Heidegger, Sartre, critical theory, Habermas, Gadamer, Foucault, Derrida, postmodernism, and French feminism.

The Blackwell Guide to Continental Philosophy

Dennis Campbell

International Securities Law and Regulation

Más de 120 principios, ecuaciones, paradojas, leyes y teoremas que forman la base de las matemáticas modernas. Simplificando las matemáticas «serias», este libro explica de forma clara los números de Fibonacci, los elementos de Euclides y las paradojas de Zenón, así como otros principios fundamentales como la teoría del caos, la teoría de juegos y, por supuesto, el juego de la vida. Un libro que simplifica una disciplina milenaria y da respuestas fascinantes a preguntas intrigantes como: ¿Cuándo empezaron a utilizarse los números? ¿Qué es un número perfecto? ¿Cuántos granos de arena llenarían el universo? o ¿Existe una teoría para apilar naranjas? Sumérgete de lleno en su lectura y comprende las matemáticas como nunca antes lo habías hecho.

Robert Solomon

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