Robert W. Weisberg

Understanding Innovation in Problem Solving, Science, Invention, and the Arts

Creativity

understanding innovation in problem solving, science, invention, and the arts

Discover how creativity depends on inside-the-box thinking-that's right, not outside the box-and a new perspective on creative thinking.

Inside-the-Box Thinking as the Basis for Innovation

Rethinking Creativity

Lauretta M. Reeves

From memory to creativity—a complete and currentpresentation of the field of cognition The process of cognition allows us to function in life; ittranslates inputs from the world so we can recognize the sound ofthe alarm clock, remember the day of the week, and decide whichclothes to wear. Cognition: From Memory to Creativity provides readerswith a clear, research-based, and well-illustrated presentation ofthe field, starting with memory—the most accessible startingpoint—to more complex functions and research in informationprocessing. Authors Robert Weisberg and Lauretta Reeves include thenewest neurological findings that help us understand the humanprocesses that allow for cognition. Unique in its organization, Cognition incorporates bothclassical and modern research and provides demonstrationexperiments for students to conduct with simple materials. Cognition explores: Models of memory and memory systems Encoding and retrieval Forgetting vs. false memory Visual cognition Attention and imagery Sounds, words, and meaning Logical thinking and decision making Problem solving and creative thinking

Robert W. Weisberg

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