Rohit Bhargava

The sad truth about most trend predictions is that they seem to focus on restating the blatantly obvious. Predicting the "rise of wearable technology" in 2015 is a bit like predicting the ground will be wet the day after a rain storm ... it is undoubtedly true - but relatively useless to hear out loud. Five years ago, longtime brand consultant and marketing Professor Rohit Bhargava began producing his annual "Non-Obvious Trend Report" where he curated 15 trends to describe consumer behavior, marketing and where business was headed in the new year. His previous reports predicted the growth of content marketing, real time customer care and more transparency in business. To date, they have been downloaded and shared online more than half a million times. In this 5th Edition of his annual report, he takes readers behind the scenes for the very first time ever to share his techniques for curating trends and the five essential skillsets required in order to be able to predict the future for yourself. Through entertaining stories, deep analysis and a surprisingly simple approach - Rohit proves that even though we imagine trend forecasting is done only by business gurus ... each of us can get better at curating trends for ourselves as long as we know what to look for.

How to Think Different, Curate Ideas and Predict the Future

Non-Obvious

This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

15 Surprising Secrets for Killing it at Work and in Real Life

Always Eat Left Handed

All New 10th Edition of the WSJ bestseller! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. -- How might the evolution of gender fluid toys change our culture? -- What can the popularity of handmade umbrellas and board games teach us about the future of business? -- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

How to See What Others Miss and Predict the Future

Non Obvious Megatrends

Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) Winner: Non-Fiction Book Awards Gold Medal (2018 Edition) For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends - with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Non-Obvious 2019: How to Predict Trends and Win the Future

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters Harness the influence of “accidental spokespeople” and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

How to become a trusted resource for consumers in a society ofconstant manipulation People decide who to trust, what advice to heed, and whichindividuals to forge personal or transactional relationships withbased on a simple metric of believability. Success, in turn, comesfrom understanding one basic principle: how to be more trusted.Likeonomics offers a new vision of a world beyond Facebookwhere personal relationships, likeability, brutal honesty, extremesimplicity, and basic humanity are behind everything frommulti-million dollar mergers to record-breaking product sales.There is a real ROI to likeability, and exactly how big it is willamaze you. Likeonomics provides real-world case studies of brandsand individuals that have used these principles to become wildlysuccessful, including: An iconic technology brand that awakened a revolution amongtheir employees by standing for something bigger than theirproducts A Portuguese singer who used YouTube to rack up more than 30million views and launch her professional career. A regional teamof financial advisors that went from being last in the nation among176 branches to first, and stayed there for 13 of the next 15years A tiny professional sports talent agent who achieved theimpossible by landing the #1 drafted player in the NFL draft as aclient through the power of relationships Author Rohit Bhargava is a founding member of the world'slargest group of social media strategists at Ogilvy, where he hasled marketing strategy for clients including Intel, Pepsi, Lenovo,Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will getunconventional advice on how to stand out in a good way, avoid thehype and strategic traps of social media, and appeal to customersin a way that secures your company as a trusted and believableresource.

The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Likeonomics

why companies lose their authenticity--and how great brands get it back

Personality not included

Non-Obvious 2018 Edition

Non-Obvious Guide to Virtual Meetings and Remote Work

The Non-Obvious Guide to Working Remotely

An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you'll learn: Why trying to recreate a "home studio" for presentations is overrated. How you can build powerful relationships with people you've never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn't. But in today's business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It's a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely Or Bored)

This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.

The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)

Jennifer Brown

Wall Street Journal Bestseller "A useful, forcefully written, and wide-ranging study of inequities--and how to fix them." --Kirkus Reviews What if we could go beyond the conversation about diversity and take real action? In early 2021, more than two hundred widely respected experts gathered virtually for the world's most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer. Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

12 Non-Obvious Ways to Build a More Inclusive World

Beyond Diversity

Henry Coutinho-Mason

This is a handbook for visionaries. This is your guide to a better future. For the past decade, Henry Coutinho-Mason and Rohit Bhargava have led two of the most successful trend consultancies in the world: Trendwatching and the Non-Obvious Company. Now for the first time ever, they are teaming up to share a vision of the future unlike any other. You heard enough during the past year about unprecedented chaos and disruption. But you heard much less about the pioneers who were out there laying the foundations of our future. A future that can be fairer, healthier, and greener for us all. If we can only learn from them. This book gives you a tour of the Future Normal. You'll discover 50 instigators transforming our lives. They range from concepts about to break out, to startups riding the waves of explosive growth, to big yet still-agile incumbents who are changing course, and to public authorities driving positive change. Taken together they illuminate the key trends shaping our world over the next decade, and give you countless practical insights on how to position your organization to win the future.

The Ideas and Instigators That Will Make the Next Decade Healthier, Fairer and Greener

The Future Normal

Ira W. Levin

This book provides a state-of-the-art review of a major recent technology which has now reached a level of maturity. The editors have pioneered the development and application of these techniques and technologies, and the chapter authors are leading practitioners in their subject areas. The volume encompasses methods and instrumentation across a range of applications. It is directed at researchers and professionals in vibrational spectroscopy, analytical chemistry, materials science, biomedicine, food science and combinatorial chemistry.

Spectrochemical Analysis Using Infrared Multichannel Detectors

A wide-ranging compilation of the best insights and advice about how to make the world more diverse and inclusive, featuring advice contributed by more than seventy world renowned experts. In January of 2021, some of the world's most widely respected experts in diversity, inclusion, and equity gathered virtually for the most ambitious conversation about diversity ever imagined. Casting directors, bookstore owners, disability advocates, college students, robotic journalists, startup founders, esports professionals, bestselling authors, and a diverse group of more than sixty others came together to have conversations about how to shape a more diverse and inclusive future. Unlike many other global conversations about diversity which inspire feel-good social media hashtags and a false sense of accomplishment, the aim of this event was different. Every conversation focused on uncovering "non-obvious" insights for how to move diversity, equity and inclusion into the future. In this book, you will read a compilation of the best insights, most actionable advice and biggest ideas from all of these experts. Whether you are new to the ideas of diversity, equity and inclusion, or you are a DEI expert yourself, this book will offer a useful and inspiring collection of ideas to shift your perspective ... along with plenty of actionable advice on what you can do right now to become an advocate, ally and leader to help create a more inclusive world for us all.

75 Experts Reveal How to Actually Create a More Inclusive World

""Não óbvio é um livro incisivo, bem escrito e verdadeiramente útil sobre um dos meus assuntos favoritos: o futuro." Daniel H. Pink, autor de Quando e Motivação 3.0 "Bhargava tem uma escrita clara e direta, e os elementos gráficos fascinantes tornam o texto mais interativo. Um guia consistente e arrebatador para previsões de tendências." Kirkus Reviews E se você pudesse prever as novidades e tendências que vão revolucionar o seu negócio? Você não precisa ser um futurologista ou grande inovador para aprender a pensar como um deles. A chave para fazer seu negócio crescer ou impulsionar sua carreira está em um melhor entendimento sobre o hoje, ou seja, sobre o presente. O futuro pertence a pensadores não óbvios, e este livro é o seu guia para se tornar um. Nos últimos 10 anos, o Relatório de Tendências Não Óbvias, publicação anual de Rohit Bhargava, ajudou mais de 1 milhão de leitores a descobrir mais de cem tendências que mudaram definitivamente nossa cultura. Agora, pela primeira vez, Rohit e seu time de curadores de tendências revelam dez novas megatendências revolucionárias que estão transformando a nossa maneira de trabalhar, agir e pensar. Aprenda a curar, prever e identificar tendências para si mesmo e para o mundo ao seu redor a partir do método apresentado neste livro, desenvolvido especialmente por Rohit. "

Não Óbvio

In den letzten zehn Jahren hat Rohit Bhargavas jährlicher Non-Obvious Trend Report dazu beigetragen, dass über eine Million Leser mehr als 100 Trends entdeckt haben, die unsere Kultur derzeit prägen. Was wäre, wenn auch Sie die Trends vorhersagen könnten, die Ihr Geschäft verändern können? Diese Sonderausgabe (zum 10-jährigen Jubiläum) bietet einen beispiellosen Blick hinter die Kulissen der Heuhaufen-Methode des Autors, um Trends zu identifizieren und zu lernen, wie Sie Trends selbst kuratieren und vorhersagen können. Sie müssen kein Futurist oder Innovator sein, um zu lernen, wie man wie einer denkt. Der Schlüssel zum Wachstum Ihres Unternehmens oder zur Förderung Ihrer Karriere in den nächsten zehn Jahren liegt im besseren Verständnis der Gegenwart. Die Zukunft gehört den nicht offensichtlichen Denkern und dieses Buch ist Ihr Leitfaden, um einer zu werden. Der Autor beschreibt in seinem Buch nicht nur die Trends, sondern auch die gesellschaftlichen Auswirkungen sowie die Herausforderungen, die an die Unternehmen und die Mitarbeiter gestellt werden. Und er gibt einen Leitfaden an die Hand, wie Sie auf darauf reagieren und selbst neue Trends entdecken können, bevor andere es tun. Diese Jubiläumsausgabe hat es in sich: - Der Autor gewährt einen Einblick in die Methodik, die auch für Laien sehr gut nachvollziehbar ist. - Es warten 10 MEGA-Trends auf den Leser, die kaum spannender sein könnten. - Ein Rückblick führt alle Trends der letzten 10 Jahre auf und gibt eine Bewertung, wie gut sich die Trendvorhersagen über die Jahre bewährt haben. - Ein Vorwort über Covid-19 rundet das Bild ab. Denn diese Zeit hat einige der Trends beschleunigt. Die englische Originalausgabe war Finalist bei den "Internation Book Awards" und den "National Indie Excellence Awards 2019" und schaffte es auf die Bestseller-Liste der "Washington Post".

Wie man erkennt, was andere übersehen, und die Zukunft vorhersagt (Deutsche Erstausgabe)

Nicht offensichtliche MEGATRENDS

Simplified and Illustrated Breast Pathology is a concise and highly illustrated guide to breast pathology and pathological terminology, authored by Professor Rohit Bhargava from the University of Pittsburgh School of Medicine. The book is divided into nine chapters, explaining uncommon pathology reports with the help of over 300 full colour, annotated clinical images. Topics include understanding specimen processing and examination after biopsy or tissue excision, definitions of diagnostic terms, reporting on large specimens (lumpectomies and mastectomies), breast tumour morphologic types, use of stains, prognostic marker testing and molecular testing in breast cancer, and neoadjuvant therapy. The final chapter addresses frequently asked questions in breast pathology, making Simplified and Illustrated Breast Pathology an ideal guide for breast care providers seeking practical, day-to-day advice. Key Points Concise and highly illustrated guide to breast pathology Authored by US based expert in pathology 303 full colour clinical images

Simplified and Illustrated Breast Pathology

In den letzten zehn Jahren hat Rohit Bhargavas jährlicher Non-Obvious Trend Report dazu beigetragen, dass über eine Million Leser mehr als 100 Trends entdeckt haben, die unsere Kultur derzeit prägen. Was wäre, wenn auch Sie die Trends vorhersagen könnten, die Ihr Geschäft verändern können? Diese Sonderausgabe (zum 10-jährigen Jubiläum) bietet einen beispiellosen Blick hinter die Kulissen der Heuhaufen-Methode des Autors, um Trends zu identifizieren und zu lernen, wie Sie Trends selbst kuratieren und vorhersagen können. Sie müssen kein Futurist oder Innovator sein, um zu lernen, wie man wie einer denkt. Der Schlüssel zum Wachstum Ihres Unternehmens oder zur Förderung Ihrer Karriere in den nächsten zehn Jahren liegt im besseren Verständnis der Gegenwart. Die Zukunft gehört den nicht offensichtlichen Denkern und dieses Buch ist Ihr Leitfaden, um einer zu werden. Der Autor beschreibt in seinem Buch nicht nur die Trends, sondern auch die gesellschaftlichen Auswirkungen sowie die Herausforderungen, die an die Unternehmen und die Mitarbeiter gestellt werden. Und er gibt einen Leitfaden an die Hand, wie Sie auf darauf reagieren und selbst neue Trends entdecken können, bevor andere es tun. Diese Jubiläumsausgabe hat es in sich: • Der Autor gewährt einen Einblick in die Methodik, die auch für Laien sehr gut nachvollziehbar ist. • Es warten 10 MEGA-Trends auf den Leser, die kaum spannender sein könnten. • Ein Rückblick führt alle Trends der letzten 10 Jahre auf und gibt eine Bewertung, wie gut sich die Trendvorhersagen über die Jahre bewährt haben. • Ein Vorwort über Covid-19 rundet das Bild ab. Denn diese Zeit hat einige der Trends beschleunigt. Die englische Originalausgabe war Finalist bei den "Internation Book Awards" und den "National Indie Excellence Awards 2019" und schaffte es auf die Bestseller-Liste der "Washington Post". Rohit Bhargava ist ein Innovations- und Marketingexperte und der Gründer der Non-Obvious Company. Er verbrachte 15 Jahre als Marketingstratege für Ogilvy und Leo Burnett, ist der Bestsellerautor des Wall Street Journal für sechs Geschäftsbücher und unterrichtet Marketing und Innovation an der Georgetown University.

Rohit Bhargava

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