Roman Pichler

A comprehensive, expert guide to Scrum-based agile project ownership and management: roles, techniques, practices, and intangibles * *An indispensable resource for Scrum 'product owners,' the pivotal players in Scrum projects - and for all stakeholders who interact with them. *Covers product vision, exploration, user stories, use cases, planning poker, release planning, and much more. *Responds to one of the most crucial challenges in making agile work in the enterprise: finding and training the right product owner. In Scrum projects, the product owner plays a pivotal role, but until recently, few have been trained in the unique skills, techniques, and attitudes they need to succeed in this role. That's why courses on Scrum product ownership are soaring in popularity - and it's why this book is so important. Agile Product Management with Scrum is the first book to define and describe the role of agile product ownership in a systematic and comprehensive way. It covers a broad range of agile practices from the product owner's perspective, including product vision, exploration, user stories, use cases, 'planning poker,' sprints, release planning, portfolio management, and more. Drawing on extensive experience helping organizations succeed with Scrum, top agile consultant Roman Pichler gets down to the brass tacks: saving time and money while improving both quality and agility. He also addresses critical upstream processes and 'fuzzy front end' that organizations must get right if they are to adopt Scrum across the enterprise. This practical book is an indispensable resource for everyone who plays the role of product owner, or anticipates doing so. It will also be extremely useful to all stakeholders who interact with product owners - which is to say, the entire Scrum project team.

Creating Products that Customers Love

Agile Product Management with Scrum

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today's dynamic digital age. Praise for "Strategize": ""Strategize" offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. "Strategize" is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting, author, speaker, consultant, guitar player. "Whether you are new to product management or an experienced practitioner, "Strategize" is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It's an essential addition to every product manager's reading list." Marc Abraham, Senior Product Manager at Notonthehighstreet.com. "Roman Pichler's latest book provides essential guidance for all product owners and anyone involved in product strategy or roadmapping. I highly recommend it." Mike Cohn, Author of "Succeeding with Agile," "Agile Estimating and Planning," and "User Stories Applied"

Product Strategy and Product Roadmap Practices for the Digital Age

Strategize

This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you'll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, "How to Lead in Product Management" offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: -Choosing the right leadership style-Cultivating empathy, building trust, and influencing others-Increasing your authority and empowering others-Directing stakeholders and development teams through common goals-Making decisions that people will support and follow through-Successfully resolving disputes and conflicts even with senior stakeholders-Listening deeply to discover and address hidden needs and interests-Practising mindfulness and embracing a growth mindset to develop as a leaderPraise for How to "Lead in Product Management" "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. 'How to Lead in Product Management' is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." Ellen Gottesdiener, Product Coach at EBG Consulting"Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's 'How to Lead in Product Management' is the best book I've read for equipping product managers to lead their teams." Mike Cohn, Author of "Succeeding with Agile", "Agile Estimating and Planning", and "User Stories Applied""This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." Magnus Billgren, CEO of Tolpagorni Product Management "'How Lead in Product Management' is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

How to Lead in Product Management

Управление продуктом в SCRUM. Agile-методы для вашего бизнеса

Hauptbeschreibung Scrum ist ein agiles Projektmanagement-Framework, das sich auf alle Arten der Softwareentwicklung anwenden lässt. Richtig eingesetzt hilft es, Kundenzufriedenheit und Wertschöpfung nachhaltig zu steigern. Roman Pichler vermittelt Ihnen das notwendige Wissen, um Scrum erfolgreich anzuwenden. Er beschreibt das Framework umfassend, systematisch und leicht verständlich. Das Buch wendet sich an Einsteiger in Scrum und agiles Projektmanagement sowie an Fortgeschrittene bzw. an Leser, die sich auf Scrum-Zertifizierungen wie Certified ScrumMaster und Certified Scrum Produc.

agiles Projektmanagement erfolgreich einsetzen

Scrum

This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

Agile Product Management with Scrum: Creating Products that Customers Love

Agiles Produktmanagement mit Scrum hilft Ihnen, innovative Produkte mit Scrum zu entwickeln. Anhand zahlreicher Praxisbeispiele erklärt das Buch anschaulich und leicht verständlich den Einsatz agiler Produktmanagementkonzepte und -techniken. Hierzu zählen: •Die richtige Anwendung der Product-Owner-Rolle •Der effektive Einsatz einer agilen Produktvision und einer agilen Produkt-Roadmap •Der richtige Umgang mit dem Product Backlog inklusive Priorisierung, User Stories und nichtfunktionaler Anforderungen •Das Erstellen eines realistischen Releaseplans •Das richtige Verhalten des Product Owner in den Sprint-Besprechungen •Die Etablierung der Product-Owner-Rolle im Unternehmen Dieses Buch ist für alle Leser, die als Product Owner arbeiten oder dies vorhaben, sowie für Führungskräfte und Scrum Master, die sich für die Anwendung der Rolle und den Einsatz der Praktiken interessieren.

Erfolgreich als Product Owner arbeiten

Agiles Produktmanagement mit Scrum

Stefan Roock

Scrum ist ein agiles Management-Framework, das keine Entwicklungspraktiken empfiehlt oder gar vorschreibt. Auswahl und Einsatz der richtigen Praktiken fallen unter die Selbstorganisation des Teams. Ohne den Einsatz geeigneter Entwicklungspraktiken und -tools ist der Einsatz von Scrum in der Softwareentwicklung jedoch nicht dauerhaft erfolgreich. Dieses Buch beschreibt praxisnah die wichtigsten Praktiken wie Architekturvision, inkrementeller Entwurf, Continuous Integration, testgetriebene Entwicklung, Refactoring, Akzeptanztests sowie modellgetriebene und verteilte Entwicklung mit Scrum.

Agile Entwicklungspraktiken mit Scrum

Dieses Buch hilft Ihnen, erfolgreich innovative Produkte mit Scrum zu entwickeln. Anhand zahlreicher Praxisbeispiele erklärt der Autor anschaulich und leicht verständlich die Rolle des Product Owner und den Einsatz agiler Produktmanagementkonzepte und -techniken. Dabei stehen softwarebasierte Produkte, die von Webapplikationen bis zu Mobiltelefonen reichen, im Fokus. Jedes Kapitel endet mit einer Erörterung häufig gemachter Fehler und einer Zusammenfassung der vorgestellten Konzepte. Das Buch richtet sich an Product Owner sowie Führungskräfte und Scrum Master.

Roman Pichler

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