Rosser Reeves

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Reality In Advertising

The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns

Reality in Advertising

David Ogilvy

William Bernbach

Dennis Higgins

Leo Burnett

George Gribbin

Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves

The Art of Writing Advertising

Rosser Reeves

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