Russ Hall

Robert Brunner

Stewart Emery

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

How Great Design Will Make People Love Your Company

Do You Matter?

Trouble big as all hell. Retired sheriff’s detective Al Quinn hasn’t spoken to his brother, Maury, in twenty years. When Maury lands in the hospital under suspicious circumstances, though, Al reluctantly abandons his quiet country seclusion to look into the matter. A second attempt to take Maury out drives the brothers back to Al’s lakeside home, where Al knows the territory, but they’re not alone for long. ICE agents demand that Maury rat on his silent partner, city cop Fergie Jergens comes investigating the murders of Maury’s lady friends, and someone takes a match to Al’s house. Al soon learns his problems are only getting started—his brother’s in trouble on both sides of the U.S.-Mexico border. Caught in a ruthless power struggle between the ICE and Los Zetas, a vicious Mexican mafia bent on ascendancy, Al learns the hard way who he can trust—and who’s willing to do whatever it takes to succeed. With everything he loves on the line, Al will find out just how far he’ll go to protect his own.

To Hell and Gone in Texas

Stedman Graham

Demonstrates the connection between identity and success in life and business, showing that those who know who they are, are clear about what matters to them, and have established powerful identities, can become very successful.

Your Passport to Success

Identity

Al Quinn Mysteries: Collection 1

Trouble might be gaining on you… When Al agrees to help Fergie find the missing son of one of their long-ago high school classmates, they head off to a ranch in the valley, where some wide open spaces still remain in Southeast Texas. Al is okay with following Fergie’s lead in the case, for a change, and even with riding horses. But what he doesn’t expect is for the trail to lead them to encounter one of America’s most violent gangs, the Mara Salvatrucha. The MS-13 members are vicious, tattooed career criminals who have devoted their lives to machetes and guns. And this bunch is gearing up to wage war with other gangs—fighting, maiming, killing, and dying over their turfs, colors, and hand signs. Heaven help anyone in their way. But to do their job, Fergie and Al end up squarely in the gang’s path.

Never Look Back in Texas

Scream Away, But No One Cares… Austin’s urban sprawl is crowding in on Al Quinn’s once wilderness lakefront house. Yet he is tugged away from his cozy retirement, his quirky housemates, and even his promise to marry Fergie by a string of seemingly petty crimes that are starting to seem organized. Houses may be springing up around where he and his family live, but Al knows from his years as a sheriff’s department detective that there are still some quite dark corners in Texas. He finds himself drawn right out into the darkest of them. The trail he follows gets even more sinister when he and Fergie must confront the Aryan Brotherhood. There is no backing away, though, when the lives of his brother Maury, Bonnie, Little Al, and even Al’s dog, Tanner, are at stake.

Darkest Corners of Texas

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Design Matters

Doug Harward

Ken Taylor

All learning leaders want their organizations to be perceived as great, but what makes a “great” training organization? How does a training organization achieve greatness, particularly from the perspective of the corporation, the learners, and any customers, clients and partners that interact with it? This book presents findings that are based on the data, information, and experiences shared with Training Industry, Inc. by several hundred learning professionals over a five year span, from 2008 to 2012. It identified 8 process capabilities, which have been identified as the key functions in the design, delivery and management of corporate workforce training. Each section of the book focuses on the process capabilities in detail. In addition, individual practices are explained further, noting specific procedures or scenarios and how they are best executed, all supported by best practices and comments from learning leaders.

A Handbook of Best Practices

What Makes a Great Training Organization?

John Maketa

Judy Chartrand

Heather Ishikawa

Learn more with the video links included in this e-book! Want to improve? Want to change? Start inside your own head: You are what you think! Now You’re Thinking will help you build your great life by teaching you breakthrough techniques for thinking far more effectively. Whether you’re considering refinancing your house or trying to become a better parent, some thinking processes are simply proven to work better. Learn them here--right now. Discover how to assess your own thinking style, build on your strengths, fix your weaknesses, navigate tough challenges and moral dilemmas; gain new perspective; think your way to balance and security, and master strategic thinking, in business, and in life! To celebrate the launch of Now You’re Thinking, Pearson people, business partners, and friends have a tremendous opportunity to make a remarkable difference in the lives of the families of those serving the U.S. military. From September 12 through September 30, each time you read a free online children’s book at We Give Books (wegivebooks.org), your efforts will help give a free hardcover or paperback book to great non-profits that support U.S. military families year round. Think. Read. Give.

Russ Hall

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