Kevin Kaiser

S. David Young

A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East

What Managing for Value Really Means

The Blue Line Imperative

Stephen F. O'Byrne

Economic Value Added (EVA) and Value Based Management (VBM) are today’s hottest management buzzwords. But written information has often been biased and clouded by the authors’ hidden agendas. EVA and Value-Based Management is the first book to unflinchingly discuss the pros and cons of EVA and VBM. Covering both implementation and conceptual issues, with a strong emphasis on performance measurement, value drivers, and management compensation, it allows readers to come to their own informed conclusions.

EVA and Value-Based Management: A Practical Guide to Implementation

Philip Kotler

Hermawan Kartajaya

Marketing guru Philip Kotler shows entrepreneurs how to markettheir companies to investors How can businesses do a better job of attracting capital? Theanswer: "Marketing!" Marketing expert Philip Kotler teams up with arenowned marketing consultant and an INSEAD professor for thispractical, marketing-based approach to raising capital frominvestors. Based on the premise that entrepreneurs and businessowners often don't understand what investors want and how they maketheir decisions, Attracting Investors offers a larger view of thefactors involved, and guides both startup and veteran firms ineffectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & SonDistinguished Professor of International Marketing at NorthwesternUniversity's Kellogg School of Management, and the author of 35books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, thelargest marketing consulting firm in Indonesia, and is coauthorwith Kotler of several books, including Repositioning Asia andRethinking Marketing. S. David Young (Fontainebleu, France) is aProfessor of Accounting and Control at INSEAD in Fountainebleu,France.

A Marketing Approach to Finding Funds for Your Business

Attracting Investors

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

S. David Young

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