Sandra Aamodt

Sam Wang

Challenges popular myths while drawing on recent findings in neuroscience to offer insight into how the human brain actually works, sharing additional information on a wide variety of topics, from the brain's role in religious beliefs and ways of coping with jet lag to the differences between male and female brains.

Why You Lose Your Car Keys But Never Forget How to Drive and Other Puzzles of Everyday Life

Welcome to Your Brain

Boğaç Erkan

Arabanın anahtarını nereye koyduğumuzu neden unuturuz da araba kullanmayı hiç unutmayız?

Beyninize hoş geldiniz

Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent watch a child's grey matter at work. Filled with myth-busting facts and clever advice, this is an indispensable, entertaining guide to your child's brain.

How the Mind Grows from Birth to University

Welcome to Your Child's Brain

Ellen Galinsky

How the Mind Grows from Conception to College

Çocuğunuzun Beynine Hoşgeldiniz

Milton Kotler

Tiger Cao

Colllen Qiao

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Challenges popular myths while drawing on recent findings in neuroscience to offer insight into how the human brain works, sharing information on topics ranging from the brain's role in religious beliefs to the differences between male and female brains.

Why You Lose Your Car Keys But Never Forget How to Drive and Other Puzzles of Everyday Behavior

Neuroscience of Everyday Life

Does drinking really kill brain cells? Does listening to Mozart make your baby smarter? For all the mileage we've gotten from our own brains, most of us have essentially no idea how they work. We're easily susceptible to myths (like the "fact" that we use only 10% of our brains) and misconceptions (like the ones perpetrated by most Hollywood movies), probably because we've never known where to turn for the truth. But neurologists Sandra Aamodt and Sam Wang are glad to help. In this funny, accessible book, we get a guided tour of our own minds, what they're made of, how they work, and how they can go wrong. Along the way, we get a host of diagrams, quizzes, and "cocktail party tips" that shed light on the questions we nag each other about. (Can a head injury make you forget your own name? Are dolphins smarter than chimpanzees?) Fun and surprisingly engrossing, Welcome to Your Brain shows you how your brain works, and how you can make it work better.

Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Everyday Life

- When I drink, am I killing my brain cells? - Does cramming for an exam work? - Why can't you tickle yourself? - Can you improve your brain with video games? - Why is looking at a photograph harder than playing chess? Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top neuroscientists, they dispel all the myths (such as we only ever use 10% of our brains!), and show how understanding your brain can also be useful. Full of practical tips for improving your noggin, as well plenty of stories to amuse your friends, Welcome to your Brain will be the most accessible, and the most fascinating, book on your grey matter that you could ever hope to read.

Sam Wang

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