Jeff Hawkins

Sandra Blakeslee

From the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself. Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines. The brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness. In an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways. Written with acclaimed science writer Sandra Blakeslee, On Intelligence promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.

On Intelligence

Susana Martinez-Conde

Stephen L. Macknik

"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind." —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

What the Neuroscience of Magic Reveals about Our Everyday Deceptions

Sleights of Mind

Matthew Blakeslee

A critical analysis of the interaction between the mind and the body describes how the brain maps out every part of the body and the space around it and how the brain controls one's ability to sense, move, and act in the physical world, explaining the diverse applications of this science of body maps, from losing weight or recovering from a stroke, to finding new treatments and understanding human emotion. 20,000 first printing.

How Body Maps in Your Brain Help You Do (Almost) Everything Better

The Body Has a Mind of Its Own

V. S. Ramachandran

Using a series of case studies, 'Phantoms in the brain' introduces a strange and unexplored mental world. Ramachandran, through his research into brain damage, has discovered that the brain can react in strange ways to major physical changes.

Human Nature and the Architecture of the Mind

Phantoms in the Brain

insan zihninin gizemlerine doğru

Beyindeki hayaletler

Vilayanur S. Ramachandran

rätselhafte Phänomene unseres Bewusstseins

Die blinde Frau, die sehen kann

wie die Hirnforschung von den großen Zauberern lernt

Die Tricks unseres Gehirns

Julia M. Lewis

Divorce is at once a widespread reality and a painful decision, so it is no surprise that this landmark study of its long-term effects should both spark debate and find a large audience. In this compelling, thought-provoking book, Judith Wallerstein explains that, while children do learn to cope with divorce, it in fact takes its greatest toll in adulthood, when the sons and daughters of divorced parents embark on romantic relationships of their own. Wallerstein sensitively illustrates how children of divorce often feel that their relationships are doomed, seek to avoid conflict, and fear commitment. Failure in their loving relationships often seems to them preordained, even when things are going smoothly. As Wallerstein checks in on the adults she first encountered as youngsters more than twenty-five years ago, she finds that their experiences mesh with those of the millions of other children of divorce, who will find themselves on every page. With more than 100,000 copies in print, The Unexpected Legacy of Divorce spent three weeks on the New York Times, San Francisco Chronicle, and Denver Post bestseller lists. The book was also featured on two episodes of Oprah as well as on the front cover of Time and the New York Times Book Review.

A 25 Year Landmark Study

The Unexpected Legacy of Divorce

What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

What the neuroscience of magic reveals about our brains

Vilaynur S. Ramachandran

Die blinde Frau, die sehen kann. Rätselhafte Phänomene unseres Bewußtseins.

The groundbreaking handbook that helps parents guide their children through divorce and co-parenting -- including the introduction of step-parents -- from a New York Times bestselling author and child psychologist. This is the definitive work from the renowned child psychologist Judith Wallerstein on a subject that concerns millions of American moms and dads: How can you protect your children during and after divorce? Divorce is not a single event but a lifelong trajectory of changed circumstances that demand a different kind of parenting than we have ever known. In What About the Kids? Wallerstein draws on thirty years of in-depth interviews with children of divorce and their parents to show how to create a new family with compassion and wisdom. It covers issues that arise at the time of divorce as well as suggestions for talking to your children months and years after the event. Eminent psychologist Judith S. Wallerstein shares her unique insight and advice in What About the Kids? -- the first comprehensive guide to easing the impact of divorce on your children -- including: The best and worst ages for children to experience their parents' divorce Right and wrong ways to explain divorce to your children Choosing a custody arrangement that's best for your child How to involve the grandparents -- a major resource? Getting the children on your side when you form new relationships The positive effects of divorce on children (believe it or not) How divorce can actually make you a better parent Raising children who grow up able to form lasting relationships

Raising Your Children Before, During, and After Divorce

What About the Kids?

Susana Martínez-Conde

Cucharas que se doblan sin tocarlas, sillas que desaparecen ante nuestros ojos, mujeres serradas por la mitad que siguen moviendo las piernas, monedas que se multiplican en una mano vacía, cartas que se mueven por sí solas dentro de la baraja... Está claro, los espectáculos de magia juegan con nuestra mente. Pero ¿cómo? Stephen Macknik y Susana Martínez-Conde, que dirigen sendos laboratorios neurocientíficos en Phoenix, han convencido a un selecto grupo de magos de todo el mundo para que les permitan estudiar algunas de sus técnicas, revelar sus secretos e investigar las implicaciones de sus descubrimientos en el campo de la neurociencia. Un libro tan hipnótico, brillante y entretenido como el mejor truco.«Durante mucho tiempo he deseado que existiera un libro que explicara el arte de la magia desde el punto de vista de la neurociencia cognitiva. La magia es una mina de oro de información sobre el cerebro. Éste es el libro que hemos estado esperando todos.» Steven Pinker«Un libro sobre la magia del cerebro que nos ayuda a entender el teatro de la vida.» Eduardo Punset «Susana y Steve nos demuestran que el cerebro es mucho más limitado de lo que sospechábamos. Un fascinante viaje a la mente de los magos para descubrir, con asombro, que nos engañan con argucias insospechadamente sencillas.» Guillermo Fesser (Gomaespuma)«Stephen Macknik y Susana Martínez-Conde demuestran que el funcionamiento interno de nuestros cerebros es quizás el truco más milagroso y fascinante.» The Times«Una mirada revolucionaria a la ciencia que hay tras la magia, a lo que lleva a la mente a creer que los trucos son reales y a cómo los magos utilizan la propia lógica del cerebro para conseguirlo.» Science Book News

Sandra Blakeslee

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