Sandu Publications

Icons, pictograms, and symbols are an important part of how we communicate in our every day lives. Whether they're used for branding, interactive applications, or wayfinding signs, the designs must be informative and aesthetic. Iconism highlights the ingenuity of these symbols. The text is divided into four sections: Icon & Pictogram Collections, Visual Identity, Wayfinding, and Interaction Design.

Modern Design of Icons and Pictograms

Iconism

Material Design Process

Elemental Earth

Traditional tattoo art is rapidly changing, moving away from time worn or played out motifs and instead experimenting with new styles, motifs and subject matter. Driven both by the artists themselves and their clients needs, the work is original and surprising, running the gamut from fine line illustration and pointillism to blackout tattoos that take the place of clothing. The themes vary from personal mantras or interests to meaningful portraits and memorials. Others are simply fantastic art, whether wholly created by the tattooist or as homage to a favorite artist. Combining pages of beautiful tattoos on skin, flash art and stories from the artists to create a snapshot of the evolution of a new iconography, Skin & Ink delivers.

Illustrating the Modern Tattoo

Skin and Ink

While the golden age of records may never be recreated, the importance of album art has never diminished. Capturing a musician's talent visually is an essential part of their branding successs. Behind the album features several designers and their process for creating covers, posters, lyric books, and all the packaging essentials for top musicians. Many innovative designs from the past and recent times give the reader an idea of what is possible within the art of music packaging design.

Design for Vinyl and CD

Behind the Album

Asian myths and folktales comprise a vast body of lore and contain the historical traces of thou-sands of years of migration and cultural interchange. Through the form of illustration, the artists in this volume portray these ancient stories in a visual, artistic and intuitive way, re-interpreting their philosophies and aesthetics. The book contains both single and series illustration, and aims to explore the tacit connection between illustrated works and Asian myths and to serve as inspiration for both illusrators and lovers of stories.

Illustrations from Asian Myth and Folklore

The Other World

Color plays a significant role in design due to its visual impact and psychological influence on the viewer. Combining two or more colors effectively in a single layout or design can be difficult to achieve without a working knowledge of color theory. As a result, companies will often invest in specialists to aid in color selection for their products or campaigns, letting the experts do what they do best. Color Matching helps demystify the process, providing an introduction to color along with an exploration of six key methods of color matching: warm color, cool color, contrast color, complementary color, similar color and integrated color. Each section includes a variety of preselected color combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design.

Creating Colour Palettes in Design

It's a Match!

Many have discovered the joys of living with indoor plants. They contribute not only to a healthier environment, but with proper styling, add a nice element to interior design schemes. For some living in more urban settings it is a matter of necessity as home gardens are rare. For others living in more rural or suburban surroundings it is a matter of choice. Aesthetica Botanica visits the homes of artists, florists, gardeners and other plant enthusiasts who exemplify green living and are happy to share their stories and tips on caring for and decorating with plants. With handy chapters on green plants, cacti and succulents, and flowers, this book caters to any inclination providing practical information alongside stunning photographs.

A Life with Plants

Aesthetica Botanica

WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with selected designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports - athleticism, excellence, sportsmanship, togetherness, cultural identity - manifest in visual design.

Sports Graphic Design and Branding

Win Out

Similar to a kaleidoscope, a good story employs reflection on the different elements to create a narrative or pattern that is captivating to the reader. The pressure is that much more when the storyteller is a graphic artist and has a page or less in which to tell the tale with little or no words. The result relies heavily on the artists ability to turn the lens just right and capture the essentials of setting characterization, mood, detail, motion and more to convey the intended meaning. The artists utilize traditional illustration techniques along with embroidery, paper cutting, carving and collage to create pieces that standout for their low-tech charm. Derived from magazines, posters, books, blogs and personal projects, Kaleidoscope includes interviews with six talented and enthusiastic artists who are masters of the art of storytelling.

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