Sarah Brouillette

Focusing on its literary programming in particular, this study of UNESCO shines a light on the close relationship between state-backed economic development and the global postwar cultural policy establishment.

UNESCO and the Fate of the Literary

People looking for works in cities are immersed in English as the lingua franca of the mobile phone and the urban hustle – more effective instigations to reading than decades of work by traditional publishers and development agencies. The legal publishing industry campaigns to convince people to scorn pirates and plagiarists as a criminal underclass, and to instead purchase copyrighted, barcoded works that have the look of legitimacy about them. They work with development industry officials to 'foster literacy' – meaning to grow the legal book trade as a contributor to national economic health, and police what and how the newly literate read. But harried cash-strapped audiences will read what and how they can, often outside of formal economies, and are increasingly turning to mobile phone platforms that sell texts at a fraction of the price of legally printed books.

Emerging Forms of Reading

Underdevelopment and African Literature

This book contends that mainstream considerations of the economic and social force of culture, including theories of the creative class and of cognitive and immaterial labor, are indebted to historic conceptions of the art of literary authorship. It shows how contemporary literature has been involved in and has responded to creative-economy phenomena, including the presentation of artists as models of contentedly flexible and self-managed work, the treatment of training in and exposure to art as a pathway to social inclusion, the use of culture and cultural institutions to increase property values, and support for cultural diversity as a means of growing cultural markets. Contemporary writers have tended to explore how their own critical capacities have become compatible with or even essential to a neoliberal economy that has embraced art's autonomous gestures as proof that authentic self-articulation and social engagement can and should occur within capitalism. Taking a sociological approach to literary criticism, Sarah Brouillette interprets major works of contemporary fiction by Monica Ali, Aravind Adiga, Daljit Nagra, and Ian McEwan alongside government policy, social science, and theoretical explorations of creative work and immaterial labor.

Literature and the Creative Economy

Mathias Nilges

Emilio Sauri

This book attempts to understand what ‘contemporary’ has meant, and should mean, for literary studies. The essays in this volume suggest that an attentive reading of recent global literatures challenges the idea that our contemporary moment is best characterized as a timeless, instantaneous ‘now’. The contributors to this book argue that global literatures help us to conceive of the contemporary as an always plural, heterogeneous, and contested temporality. Far from suggesting that we replace theories of an omnipresent ‘end of history’ with a traditional, single, diachronic timeline, this book encourages the development of such a timeline’s rigorous inverse: a synchronic, multi-faceted and multi-temporal history of the contemporary in literature, and thus of contemporary global literatures. It opens up the concept of the contemporary for comparative study by unlocking its temporal, logical, political, and ultimately aesthetic and literary complexity.

Sarah Brouillette

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