Rahel Anne Bailie

Scott Abel

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

The Language of Content Strategy

Better Abs, Stronger Core

The Cycle Diet has been used for 30 years by Scott Abel with his clients to stay lean year-round while improving their physiques and their metabolism. The Cycle Diet is a strategy that uses regular cheat days, refeeds and spikes where "anything goes," balanced against regular diet days of a relative caloric deficit. It is sustainable, customizable, insanely effective and FUN. In the "full" Cycle Diet, you eat strictly for most of the week, but have a one-day "cheat day" (usually on Saturday or Sunday) plus a "mid-week spike." (The mid-week spike is usually only introduced for when clients get really, really lean. Most people do well with just the once-per-week cheat day.)Learn how to stay near peak condition all year long, while still optimizing metabolism and your physique!With the Cycle Diet, you do not just begin by adding cheat days to your diet like so many other "cheat day diets" out there these days. Instead, with the Cycle Diet, you'll learn how to coax your body into "Supercompensation Mode." Once your body is properly in Supercomp (how long this takes can be different for different people), you'll be able to start weekly spikes where you eat whatever you want, and as much as you want. The book as info on how to get into Supercomp, how to tell for sure you're in it, and how to start implementing the spikes.And yes, on the spikes... anything goes. Yes, this actually means you eat what you are craving, whether it is ice cream, peanut butter, pizza, lasagna, cookies, donuts, or whatever. Whether high carb or high fat, if you are craving it, you eat it.The book includes:* Formulas and guidelines for determining how many calories to eat.* A variety of pre-made meal plans to use as "guidelines" for what to eat on diet days.* Information about the history and real-world genesis of the Cycle Diet back in Scott's bodybuilding days* Feedback and Q&As with actual successful Cycle Dieters so you can see how they've made the diet "their own." * The science behind the diet, balanced against its real-world development in the trenches.* How to begin implementing calorie spikes, including the mid-week spike.* How the Cycle Diet has changed over the years.* What to expect as you're getting into Supercomp Mode.* A practical, fun way to optimize your metabolism and improve your own metabolic resiliency. * Honest advice and suggestions about the benefits and the downsides of this lifestyle (it's not for everyone)Learn about the diet that Scott's clients LOVE. Get the new Cycle Diet book now!

When, Why, and How to Use Refeeds and Cheat Days to Optimize Metabolism and Stay Lean Year-Round

The Cycle Diet

Intro to Metabolic Enhancement Training

Ann Rockley

Charles Cooper

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Intelligent Content: A Primer

This book acts as a kind of "prequel" to Beyond Metabolism. In Understanding Metabolism Scott Abel discusses the truth about metabolic damage, the truth about calorie counting and calorie math, and what will and what won't lead to a healthy, robust metabolism and a fast metabolism. Learn about: * What realistic protein needs are if you're weight training. * Why diets fail when they don't take metabolism into account. * What causes metabolic damage, and the reality of repairing metabolic damage or healing a broken metabolism. * The truth about cardio, and why more cardio can make you fat. * How less exercise can lead to a faster metabolism. * Why the current "calorie-burning" focus of exercise is flawed and ineffective for optimal metabolic function and weight loss. * What kinds of exercises and training is best for an optimized metabolism. * Is caffeine okay? What about artificial sweeteners? Should I be aware of gluten? The book also has in-depth discussions of current trends like Paleo Dieting, the DNA Diet, and more. Learn the proper diet for a fast metabolism and health, longterm metabolic function. Learn what you need to know to lose weight... and KEEP it off! Get Understanding Metabolism now!

Scott Abel

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