Scott M. Davis

Michael Dunn

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business

Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company

The Transformation of Today's Marketers into Tomorrow's Growth Leaders

The Shift

Jeff Gourdji

Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

The Transformation to Consumer-Centricity

Making the Healthcare Shift

What if Heaven and Earth werent so far apart? What if your next-door neighbour was an angel? Kingdom presents the gospel narrative with a new twist. Discover Adam, Eve, Paul, and many other biblical characters as they interact with Jesus on his way to the cross. King Jehovah, the king of Heaven, rules the land with a loving heart and just judgment. One day, he decides to ask his people to venture over to the land known as Earth where the people are enduring plenty of modern-day issues. When they get there, they find that a factory owner, Joe Bedinger, has just watched his business go up in flames; Eve is unemployed and desperately searching for somewhere to work; and Adam is stuck in his dead-end grocery store job, cleaning up after other peoples messes and stocking shelves. Jehovah comes up with a plan to heal the land of earth and give these people additional resources and citizenship of his kingdom of heaven, but its not all that easy as he finds his own subjects oppose his plan. Jehovah sends his son as an ambassador to the people. Is that enough for the people of Earth and Heaven to live in peace? Or is there a war on the horizon?

Kingdom

In a powerful and provocative memoir, a renowned addiction medicine physician describes how he experienced the same phantom pains in the same places that his twin brother Jonathan did before he died and its devastating repercussions for his own life. Original. 25,000 first printing.

Scott M. Davis

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