David Lee

Joel Scott

Scott Weiss

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!

Microsoft Dynamics CRM 4 For Dummies

David Lomas

Edwin Silverman

Steven Shapiro

There has been a recent explosion of knowledge in the field of respiratory genetics. This authoritative text brings together current knowledge in respiratory genetics in a single volume. The book includes a comprehensive introductory section to provide guidance and aid understanding of key basic concepts in respiratory genetics, including statistical methods, sample collection, bioinformatics, and functional genomics. This is followed by a series of disease-specific chapters that review epidemiology, natural history, monogenic determinants, complex disease components, disease management, and likely future developments. Respiratory Genetics is an essential reference for pulmonologists, translational researchers, and clinical geneticists, and the text will also be a useful library reference.

Respiratory Genetics

Not Business as Usual In the current business climate of distrust, cynicism, and fear, Scott Weiss offers a radical challenge to those of us who lead others. His call for authentic leadership means dropping the mask of the Executive Persona as well as the camouflage and doubletalk of traditional corporate communications. It demands an end to our self-deceptions and the deception of others in the name of business as usual. Those who are brave enough to accept his DARE will discover... • More loyal, satisfied clients and customers • Reduced turnover and more • engaged employees • A more creative, innovative, and collaborative workplace • Less personal conflict and more genuine relationships • The passion to thrive, not just survive, in our professions A courageous book that calls on leaders themselves to step up and make the changes that will rebuild trust and restore business integrity for customers, employees, and the global public.

Scott Weiss

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