Morgan Brown

Sean Ellis

That methodology is called Growth Hacking, and it'spractitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com, Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. .

How Today's Fastest-growing Companies Drive Breakout Success

Hacking Growth

Sean Ellis. Morgan Brown

Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth

Startup Growth Engines

ABOUT THE BOOK Each new startup I help take to market offers many potential rewards, but there are risks too. The most obvious reward is the financial upside of equity in a successful company. But there are less tangible benefits like the thrill of being part of a team realizing the potential of their vision. Probably the most important long-term reward is that each startup success enhances my reputation and opens doors to additional startups with strong potential - while improving the skills I need to maximize these opportunities. This allows me to continue doing the most enjoyable "job" of my life. But the risks are very real. A startup in a bad space with a bad product won't be much fun to market - and I'll probably fail. And when the company flops, it will damage my reputation. Enough damage to my reputation and I'll have to figure out a new pursuit. Of course most people recognize that it's impossible to have a perfect startup record, but the opportunity cost of committing to the wrong startup means I won't have the bandwidth to take on a potentially hot company. Given these rewards and risks, I increasingly find myself evaluating opportunities with a VC-like diligence. I've created an opportunity assessment worksheet that identifies key risks in the business. The standard format makes it easier to compare opportunities. One of the biggest risks of any business is the inability to raise capital, so early on, I set the requirement that I'll only work with companies that have recently raised a series A or large seed round. A very good VC can also help improve the odds, as they've achieved a better track record with their historical picks (and many would argue their "added value"). Beyond general business risks, I obviously need to be confident that it is a marketable business and one on which I can make a meaningful impact. The ideal category is what I refer to as a "disruptor" startup. These are businesses that enter an existing category with a breakthrough feature or very disruptive pricing model. My iterative, metrics driven marketing approach is perfect for helping these types of businesses discover their ideal market, differentiate appropriately and identify viable customer acquisition drivers. EXCERPT FROM THE BOOK Demand Harvesting - The Easiest Driver For Startups I always begin a new startup marketing assignment by looking for any untapped existing demand. Demand harvesting is much easier than demand creation - and it has a faster sales cycle. You don't have to convince someone they need your category of product, you just need to be easier to find/buy and have a better value proposition than the other guys. The first question to ask is "where would someone seek my product category?" Twenty years ago the most obvious answer would have been the yellow pages, but today it is Google. A lot of information has been published on getting the most out of SEO or SEM and there are also many experts you can tap in this area. Beyond Google, I've found it is helpful to survey existing users for other places they would potentially look. It's great news when discover healthy demand for your product category. The next step is to analyze the solutions competing for that demand. The best situation is to discover heavy unmet demand and no competition. That is about as likely as winning the lottery, so don't count on it. More realistically, there will be a few companies with varying offers competing for that demand. In this case, you should hope for weak execution from these existing competitors. If you can be significantly more effective at extracting money from each prospect, you can afford a more prominent promotion at the initial point of connection and begin capturing market share. Buy the book to read more! CHAPTER OUTLINE ...and much more

A step-by-step guide to successful startup marketing.

Lean Startup Marketing: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth

Qué hacen compañías explosivas como Facebook, Airbnb y Walmart para ser líderes del mercado El libro de estrategias definitivo de los pioneros de Growth Hacking, una de las metodologías de negocios más impactantes en Silicon Valley. Parece difícil de creer pero hubo un momento en que Airbnb era el secreto mejor guardado de los hackers de viajes y los couch surfers, Pinterest era un sitio web de nicho frecuentado sólo por los panaderos y crafters, Facebook era el medio hermano incómodo de MySpace y Uber fue un alborotador que no tuvo ninguna oportunidad contra el Goliat que era New York City Yellow Cabs. ¿Cómo es que estas empresas crecieron tanto como para convertirse en las potencias que son hoy en día? Tenían una metodología estudiada y cuidadosamente implementada. Se llama Growth Hacking, y las compañías que la implementan incluyen no sólo a las nuevas empresas más populares de hoy, sino también compañías como IBM, Walmart y Microsoft. El método Hacking Growth brinda estrategias accesibles y prácticas que los equipos y empresas de todas las industrias pueden utilizar para aumentar su base de clientes y cuota de mercado. Este libro te guiará a través del proceso de creación y ejecución de tu propia estrategia de hacking. Una lectura imprescindible para cualquier empresario, emprendedor o gerente que busque reemplazar las grandes apuestas inútiles con resultados más consistentes, replicables, rentables y basados en datos.

El método Hacking Growth

Jeremy Robinson

Jeremy Robinson, MSW, MCC

THE SECRET MUST BE KEPT... For three thousand years, the Herculean Society has preserved the legacy of the ancient hero, Hercules, protecting history's fragile relics from humanity, and humanity from the dangerous truths behind the legends. Now, the Society's new leader, archaeologist George Pierce, faces his first test: the Cerberus Group. The shadowy organization has two goals: the collection and distribution of black market relics, tech and secrets, and the purge of those deemed unfit for survival. Pierce and his niece, Fiona-the last guardian of the 'mother tongue, ' the forgotten language of creation-discover a secret entrance to the legendary Labyrinth, and at its heart, a hidden trove of relics that point the way to Hercules's greatest discovery: a mutagen that can rewrite the very code of life. When a surprise attack leaves Pierce and Fiona trapped in the deadly maze, fighting for their lives, the race to stop the Cerberus Group begins. To defeat this new enemy, Pierce must assemble a team of experts including Felice Carter, a geneticist with a dangerous secret, Augustina Gallo, a mythology professor, Cintia Dourado, a high tech hacker, and Lazarus, a dead soldier returned to life. Guided by their knowledge of science, history and mythology, Pierce's team sets out on an epic journey, following in the footsteps of Hercules, to stop Cerberus from controlling the power that rises from the Well of Monsters. ...OR THE WORLD WILL BE CLEANSED. Jeremy Robinson and Sean Ellis, the international bestselling team behind the Jack Sigler thrillers, including Savage and Cannibal, return with a new series that rewrites the way we see history. Rivaling the best of Matthew Reilly and James Rollins, Herculean combines a blistering pace with fringe science and myths reborn.

Herculean

On the bloody battlefields of Iraq, one man’s quest to find God will unleash Hell.For more than a decade, Nick Kismet has traveled the world protecting priceless relics and cultural heritage sites from looters, while searching for answers to the mystery that has haunted him since the first Gulf War—a mystery that has defined his life. Now, a new war has brought him back to the bloody battlefield where his search began.Summoned by his friend and mentor, Pierre Chiron, Kismet soon finds himself on the trail of the holy relics of Solomon’s Temple, captured centuries before by Babylonian conquerors and thought to be lost to history. But Chiron’s quest is not merely to find ancient artifacts; he seeks to find proof—the very fingerprint—of God.Driven to uncover secrets that have haunted mankind for millennia, pursued by a mysterious assassin and an enemy consumed by hatred, Nick and Pierre journey into the desert to find the terrible truth that lies behind…The Shroud of Heaven. "Sean Ellis expertly blends military thriller and archaeological adventure in a page-turning adventure! Shroud of Heaven is sure to be a hit with thriller fans." --David Wood, author of Dourado and Cibola

Nick Kismet Adventures, #1

The Shroud of Heaven

It begins with a mysterious disappearance....it will end with a world on the edge of destruction.Twenty years ago, Derrick Sayler made a fantastic breakthrough, then vanished off the face of the earth. When Michael Rook, an environmental engineer with a deadly secret, finds a car belonging to the missing genius in a remote Oregon lake, the question of Sayler's fate appears to be answered. But Rook's discovery uncovers something far more immediate...and infinitely more dangerous. Willoughby Bane, Sayler's former partner, is poised to unveil Magic Mirror, a magnetic-levitation space launch facility in the Canadian wilderness, but he cannot escape his obsession with his long-lost partner. Rook's search for the unbelievable truth will put him on a collision course with Bane and Magic Mirror.

Magic Mirror

David Wood

Sometimes, knowing the future is not enough.... For more than a millennium, the Oracle of Delphi guided kings and conquerors with stunningly accurate visions of the future. But, with the rise of a new God, the Oracle faded from memory. Now, the power of the Oracle is about to change the world once more. While excavating a previously uncharted passage beneath the ancient city of Teotihuacan, archaeologist Jade Ihara makes a startling discovery: enormous stone spheres, arranged to resemble a model of the solar system, slowly orbiting a golden sun. Even more fantastic, when Jade attempts to move one of the spheres, she catches a glimpse of the future...a premonition that will save her life and launch her into a desperate race to unlock the mysterious secret of the oracular orbs. Jade is accompanied by her old friend, former Navy SEAL Pete "Professor" Chapman, and pursued by a relentless secret society intent on burying the secret of the Oracle forever. Return to the world of the Dane Maddock Adventures in the first book of a thrilling new series, as Jade crosses the globe in pursuit of the secret of the Oracle.

A Jade Ihara Adventure

Oracle

Nick Kismet will go anywhere, do anything, to protect the treasures of the ancient world. But to stop an ancient symbol of power from becoming a weapon of unimaginable terror, he'll have to go further than he's ever gone before.... When an old college flame tries to entice him into smuggling a precious relic into the United States, Nick Kismet knows there's something more going on. But before he can get at the truth, a former rival appears out of nowhere, inviting Kismet to join him on a search for the mythical Golden Fleece. Although Kismet dismisses the possibility that the Fleece is real, he soon realizes that the search may bring him one step closer to unmasking the mysterious Prometheus group and solving the puzzle of his own origins. Accompanied by the beautiful daughter of a kidnapped Russian exile, Kismet follows in the footsteps of the legendary Argonauts, and sets out for the Republic of Georgia, the site of the ancient kingdom of Colchis. There he will discover that the Fleece is no mere story, but is instead the key to a devastating new weapon. Kismet's quest will take him from the deserts of North Africa to the urban jungles of Manhattan to the snow covered mountains of Georgia...but to keep the Golden Fleece from falling into the hands of his greatest enemy, Kismet will have to go... ...Into the Black.

A Nick Kismet Adventure

Into the Black

Fortune Favors

IN THE GOLDEN AGE OF ADVENTURE... Dodge Dalton's stories about the adventures of Captain Zane Falcon have made both the author, and his iconic protagonist, famous. Maybe a little too famous. When a diabolical villain, wielding a fantastic power unearthed in the ruins of a forgotten civilization, kidnaps the president, he has only one demand...a fight with America's greatest hero. There's just one problem: Falcon doesn't exist. Or does he? In order to save America, Dodge must embark on a journey to the ends of the earth to find Captain Falcon, and along the way will discover the hero within himself. "High flying adventure at its best. Cleverly conceived, original, and multi-layered, the action literally jumps off the page and takes the reader through unexpected twists and turns." Rob MacGregor, author of Indiana Jones and the Last Crusade "If you love Indiana Jones or The Rocketeer, check out the adventures of Dodge Dalton!" David Wood, USA Today bestselling author of The Dane Maddock Adventures

A Dodge Dalton Adventure

In the Shadow of Falcon's Wings

The Golden Age of Adventure has a new champion!Twice before, Dodge Dalton proved himself a worthy heir to the heroic Captain Falcon, but saving the world has been more costly than he could have imagined. The scars of that sacrifice have only just begun to heal when disaster strikes again. Dodge's friend Doc Newcombe has been kidnapped by a gang of terrorists who plan to use his scientific expertise to build a weapon capable of destroying entire cities.To save his friend, Dodge will have to unravel a web of intrigue where no one can be trusted, face off against enemy spies trained in the ancient arts of stealth and assassination, and travel to the very gates of Hell.Dodge Dalton has emerged from the Shadow of Falcon's Wings...He survived the Outpost of Fate...But is he ready for the dangers that await on the High Road to Oblivion?

Dodge Dalton Adventures, #3

On the High Road to Oblivion

Action hero Nick Kismet returns in a novella length thriller. A chance to unravel the secret that has haunted him from birth leads Kismet to a beautiful reporter with mob connections, a war between criminal forces and a showdown with an evil beyond belief.

The Devil You Know

Return to the Golden Age of Adventure!Dodge Dalton’s discovery of an ancient outpost at the bottom of the world made him a hero, but now a new evil has arisen, intent on seizing the power of the outpost to literally unleash Hell.Guided by a deadly prophecy, a faceless villain will stop at nothing to transform the world into a place of skulls.It’s a race to save the world from the terrible secret that lies hidden……at the Outpost of Fate!

Dodge Dalton Adventures, #2

At the Outpost of Fate

America's most elite soldiers are about to uncover one of history's deadliest secrets....When a raid on an insurgent safehouse leads to a clue to decoding one of the world's greatest mysteries, the Voynich manuscript, which reveals a recipe for creating the ultimate biological weapon of mass destruction, Delta operator Jack Sigler must forge a new black ops team to avert catastrophe. While bullets fly, he recruits a group of deadly warriors with dangerous secrets, assigning each member a chess piece callsign and dubbing them Chess Team.But nothing is what it seems...and no one can be trusted. As the search for the truth about the manuscript moves across Asia and into the darkest reaches of human history, Chess Team must battle enemies beyond comprehension0́4nightmare creatures of myth and perverse creations of science0́4to preserve a secret as old as life itself.In 2009, bestselling novelist Jeremy Robinson launched the adventures of Jack Sigler and Chess Team. Now, learn how it all began in this full length novel! Witness Chess Team's beginning as King, Queen, Bishop, Rook, Knight and the elusive Deep Blue come together to form the only military force smart enough and dangerous enough to face the world's most deadly, most high tech and most monstrous threats.

Prime

How Today's Fastest-Growing Companies Drive Breakout Success

When Navy SEAL Dane Maddock and his squad are sent to find the wreckage of a sunken World War II Japanese “Hell Ship,” they find themselves caught up in a deadly race to solve an eight hundred year old mystery. Can Dane and Bones outrun, outfight, and outwit a cadre of deadly adversaries and find the key to unlock the deadly secret of the Knights Templar? Sunken ships, conspiracies, secret societies, historical mysteries, and all the action you can handle! A globe-trotting, adrenaline-charged thriller in the tradition of Clive Cussler and James Rollins. Don’t miss it! "Dane and Bones.... Together they're unstoppable. Rip roaring action from start to finish. Wit and humor throughout. Just one question - how soon until the next one? Because I can't wait." Graham Brown, author of Shadows of the Midnight Sun “Ellis and Wood are a partnership forged in the fires of Hell. Books don’t burn hotter than this!”- Steven Savile, author of the Ogmios thrillers.

A Dane and Bones Origin Story

Hell Ship

Still recovering from the tragic loss of a good friend, Jack Sigler, callsign: King, leads the Chess Team-a crew of former Delta operators-back into action. But what should be a routine snatch-and-grab to capture a drug cartel leader, escalates out of control, throwing the team into a challenge unlike anything they've ever faced. An enemy from their past, who is close to unmasking their identities, joins forces with the psychotic cartel kingpin, setting a trap that will shake the team to its foundations. While the team battles enemies old and new, King's fiancee, CDC disease detective, Sara Fogg, struggles to stop a strange outbreak that transforms the infected into ravenous, inhuman monsters. Once responsible for the disappearance of the Roanoke settlers, the disease now threatens to spread across the planet, ending human civilization in a bloodbath of violence. Hunted by humans and monsters alike, King and the Chess Team face a desperate choice-sacrifice themselves or let the world bleed. Jeremy Robinson and Sean Ellis, the international bestselling team behind Prime and Savage, return with a riveting and horrific tale reminiscent of Matthew Reilly's and James Rollins's best. Settle in for a long night as the Chess Team journeys around the world, through history and to your worst nightmares.

Cannibal (a Jack Sigler Thriller)

WHEN PAST AND PRESENT COLLIDE... In 1959, nine hikers of the Dyatlov expedition perish while crossing a remote mountain range in the Soviet Union. More than sixty-five years later, the circumstances surrounding their deaths remains a mystery. In 1995, Julie Sigler is killed in an Air Force training exercise crash, but the circumstances of her death are never called into question...until she appears on TV, twenty years later, standing beside the current President of the United States. THE WORLD WILL BURN... Disavowed and on the run, the black ops Chess Team is in search of one of their own: Former President Tom Duncan. Held in a secret U.S. government detainment site after sacrificing his freedom to ensure the team's, Duncan, callsign: Deep Blue, hasn't been seen or heard from in a year. Meanwhile, the team's leader, Jack Sigler, callsign: King, is on the trail of a woman who just might be his sister Julie-back from the dead and working for his enemies. Drawn into a labyrinth of intrigue, King discovers a scheme to topple the U.S. government and forge a new global empire. AND AN EMPIRE WILL RISE FROM THE ASHES. To stop a war that could destroy civilization, King and the Chess Team infiltrate the frozen Russian wilderness, battle the elements and inhuman abominations spawned in Cold War laboratories, and go head-to-head with a powerful enemy, ascending from the pages of history. Torn between loyalty to his family, his teammates and his country, King faces his most daunting challenge yet. The stakes have never been higher, or more personal. Jeremy Robinson and Sean Ellis, the international bestselling duo behind Herculean and Cannibal are back for the eighth novel in the pulse-pounding Jack Sigler Thriller series. With the ancient mystery of James Rollins and frenetic pacing of Matthew Reilly, and with an all too plausible civilization-ending scenario, Empire will please new readers and longtime Sigler fans alike.

Empire

For more than a hundred million years, the Dark Continent has kept a savage secret. While on the trail of a stolen tactical nuclear weapon, Jack Sigler, callsign: King, and his black ops Chess Team, answer a cry for help. The Democratic Republic of the Congo is on the verge of exploding into another bloody civil war that will engulf all of Africa and put millions at risk, a crisis too politically volatile for any outside nation to touch. As the team, unfettered by political constraints, deploys across the globe, the threats spin out of control. A search for the Congo's missing president becomes a quest to solve a century old mystery, and uncover a secret that powerful men will kill to protect. A mission to rescue a team of scientists from violent revolutionaries devolves into a desperate run through the jungle, pursued by both modern man and ancient beast. And the effort to stop a revolution becomes a brutal contest, pitting King against the most cunning and sadistic foe he has ever faced-a deadly mercenary known as the Red Queen. King has traveled around the globe and across time to protect the people he loves. Now, he must face a harsh truth: he cannot save everyone. Jeremy Robinson and Sean Ellis, the bestselling team of The Brainstorm Trilogy and Prime return with an action-packed tale rivaling the best of Matthew Reilly and James Rollins. Savage is a fresh re-launch for Jack Sigler and the Chess Team, so if you've never tried a Jack Sigler thriller, this is the perfect point to jump in and enjoy the chaos. And if you're a long time fan, welcome back, and prepare yourself...

Sean Ellis

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