Jessica Evans

Stuart Hall

Sean Nixon

Since 1997 Representation has been the key go-to textbook for students learning the tools to question and critically analyze institutional and media texts and images. This long-awaited Second Edition: • update and refreshes the approach to theories of representation by signalling key developments in the field • addresses the emergence of new technologies and formats of representation, from the internet and the digital revolution to reality TV • includes an entirely new chapter on celebrity culture and personalisation, to debates about representation and democracy, and involve illustrations of an intertextual nature, cutting across various technologies and formats in which 'the real' or the authentic makes an appearance • offers new exercises, new readings, new images and examples for a new generation of students This book will once again prove an indispensible resource for students and teachers in cultural and media studies.

Cultural Representations and Signifying Practices

Representation

Gender, Commerce, Creativity

Advertising Cultures

'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.

Sean Nixon

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