Deborah Price

Sheila Cameron

Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication. Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.

A Practical Approach

Business Research Methods

‭‘An absolutely vital resource for anyone doing an MBA. It will help you at every ‭stage: before, during and after your MBA.’ ‭Alex Elferink, MBA Graduate, Cass Business School, City University ‭Praise for previous edition ‭‘The MBA Handbook appropriately introduces theoretical concepts and real-life ‭examples to underpin practice-based exercises and thinking.’ ‭Jayne Mothersdale, Governor and Principal Lecturer, Learning & Teaching, ‭Leeds Beckett University ‭New edition of the definitive text for business students. ‭Undertaking any postgraduate management study is a big investment on many levels. The MBA ‭Handbook is the definitive text in this area and explains what will be expected from you on a ‭personal, professional and academic level. Designed to prepare and support you throughout ‭your studies and your career, the book is clearly structured and simply written around the ‭following sections: ‭‭Understanding the MBA and postgraduate study – covering self-management, time-‭management and planning as well as common challenges and how to overcome them; ‭‭Transferable learning skills – covering professional development, diagrams, numbers and ‭data analysis, teamwork and leadership, and crucially, case studies and problem solving; Skills for assessment – covering preparation for the unique assessments that await in MBA and ‭PG study, including speaking and presentations, writing, exams, projects and theses; Afterwards – how to start and shape your career.‭‭ ‭ This successful text has been thoroughly updated to include: New and updated activities, examples and exercises in every chapter to help evaluate your ‭progress and put ideas into practice. Mini-cases and real-life study and business examples integrated throughout the book. ‭‭Support for distance learning students and extended coverage of issues relating to EFL and ‭ESL students.‭ Visit the companion website at www.pearsoned.co.uk/cameron for worksheets and self-assessment ‭exercises. ‭Sheila Cameron has worked for the Open University Business ‭School since its inception. She has been involved in its MBA ‭programme since its earliest design stages in a variety of roles, ‭including a period as MBA Director. Sheila is also the author of ‭The Business Students Handbook.

Sheila Cameron

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