Shel Horowitz

Paula Langguth Ryan

Ana Weber-Haber

How to Make Money Your Friend and Ally, Have a Great Life, and Improve the World

Money Flow

Richard Curtis

Elizabeth R. Hogan

An Examination of Nuclear Power's Safety, Economic, and Political Record

Nuclear Lessons

Jay Conrad Levinson

Winning Strategies to Improve Your Profits and Your Planet

Guerrilla Marketing Goes Green

Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.

Marketing That Puts People First

Principled Profit

Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

Combining Principles and Profit to Create the World We Want

Guerrilla Marketing to Heal the World

Shel Horowitz

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