Daniel Miller

Nell Haynes

Elisabetta Costa

Tom McDonald

Shriram Venkatraman

Razvan Nicolescu

Jolynna Sinanan

Juliano Spyer

Xinyuan Wang

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

How the World Changed Social Media

दुनिया ने जैसे सामाजिक मीडिया को बदल दिया, हम क्यों पोस्ट करते हैं ग्रन्थ श्रृंखला का पहला ग्रन्थ है जो उन नौ मानवविज्ञानियों के निष्कर्षों पर जाँच करता है जिन्होंने दुनिया भर के समूहों में १५ महीने तक बिताया जिसमे शामिल है ब्राज़ील, चिली, चीन, इंग्लैंड, भारत, इटली, ट्रिनिडाड और टर्की. यह ग्रन्थ एक तुलनात्मक विश्लेषण को प्रदान करता है जो अनुसंधान के परिणाम को संक्षेप में प्रस्तुत करता है और राजनीति और लिंग, शिक्षा और व्यापार पर सामाजिक मीडिया के प्रभाव का पता लगाता है. दृश्य संचार पर बढ़ते हुए ज़ोर का परिणाम क्या है? क्या हम अधिक व्यक्तिगत या सामाजिक बनते हैं? क्यों सार्वजनिक सामाजिक मीडिया अधिक रूढ़िवादी होता है? क्यों ऑनलाइन समानता ऑफलाइन असमानता को बदलने में असफल होता है? कैसे मिमी इंटरनेट के नैतिक पुलिस बन गए? परियोजना के शैक्षिक ढाँचा और सैद्धांतिक शर्तों, जो निष्कर्षों के उत्तरदायी होने में मदद करते हैं, के परिचय से समर्थित होकर यह ग्रन्थ तर्क करता है कि सामाजिक मीडिया जैसे अन्तरंग और सर्वव्यापक वास्तु को समझने और मूल्यांकन करने का एक ही रास्ता पोस्ट करनेवाले लोगों के जीवन में तल्लीन होकर रहना है. तभी हम पता लगा सकते हैं कि दुनिया भर के लोगों ने जैसे सामाजिक मीडिया को अभी तक अप्रत्याशित तरीकों से बदल दिया हैं और उनके परिणाम पर आकलन कर सकते हैं.

A Hindi Translation of How the World Changed Social Media

दुनिया ने जैसे सामाजिक मीडिया को बदल दिया

 Daniel Miller

Come il mondo ha cambiato i social media è il volume complessivo di comparazione dei risultati di un’ampia indagine etnografica, coordinata da Daniel Miller, dall’eloquente titolo “Why We Post”. Nove ricercatori, incluso Miller, hanno trascorso 15 mesi sul campo, in diversi paesi del mondo (Italia del sud, Turchia sudorientale, due siti in Cina, area rurale e area industriale, Trinidad, Inghilterra, India del sud, Cile settentrionale e Brasile) a osservare e studiare, con un approccio etnografico, i modi in cui le persone usano i social media. È un fatto indiscutibile che i social sono entrati nella nostra vita con prepotenza, in modo capillare, per certi aspetti invasivo. Con un linguaggio fluido, talvolta anche colloquiale, il lettore è condotto all’interno di un ambito che gli sembra di conoscere, se non altro perché ne siamo tutti, più o meno, utenti, scoprendo però quanto di valori, di comportamenti culturalmente codificati, di ‘polizia morale’ ci sia dentro i social media. L’approccio qui presentato parte infatti da un’idea un po’ diversa rispetto a quelle più diffuse, e avvalorata nel corso della ricerca: se è indubbio che i social media hanno cambiato il mondo, la questione più interessante riguarda però il modo in cui il mondo li ha cambiati.

Come il mondo ha cambiato i social media

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.

Shriram Venkatraman

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