Simon Hammond

What do companies believe in these days? Where are the business heroes we can follow? How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness? In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years' practical experience working with top brands to suggest a simple but bold new way for creating great brands. Brands that excite and connect with people. Brands that become the new heroes in everyday life. The bottom line is clear -- businesses must stop saying what they are and start BEing something customers want. This is where BE branding comes in -- a three-step philosophy that can radically change the future for companies, products and even people. BE brands are brands with BElief that consumers want to BElong to and that bring about wonderful, loyal, emotional BEhaviour. Best of all, Hammond not only reveals the easy three-step BE guide for business transformation, but he also names Australia's top twenty brands, exposing what you can learn from these powerhouses. Adopt the BE brand philosophy for your business -- large or small -- and you can dramatically alter the profitability, enjoyment and choices your business affords you.

Simon Hammond's Creative Brand Revolution

BE Brands

Stephen Jarvis

Steven Wright

This book constitutes the refereed proceedings papers from the 8th International Workshop on Performance Modeling, Benchmarking and Simulation of High Performance Computing Systems, PMBS 2017, held in Denver, Colorado, USA, in November 2017. The 10 full papers and 3 short papers included in this volume were carefully reviewed and selected from 36 submissions. They were organized in topical sections named: performance evaluation and analysis; performance modeling and simulation; and short papers.

8th International Workshop, PMBS 2017, Denver, CO, USA, November 13, 2017, Proceedings

High Performance Computing Systems. Performance Modeling, Benchmarking, and Simulation

After three internationally acclaimed books, Simon unleashes the 'Brutal Truths' about the way society has changed globally. Beyond COVID-19, society is facing a much bigger threat in 2021, accentuated by the pandemic, but evolving through 20 years of 'borrowed beliefs';We are a civilisation in decay through over civilisation. Simon believes there are 6 Brutal Truths holding us back in today's society. We're mentally weak, not mentally ill We've lost our tribes - we're not in this together We're not equal - life's a scoreboard We're still animals We need heroes We're not racists - we're labellers Brutal Truths will divide people like few books do and tackles every societal taboo from racism, to mental illness, to religion and minority thinking controlling the majority. It is designed to provoke feeling and to force people to take a side. Simon examines in great detail why things don't make sense anymore and amid this craziness there is only one thing we can do: go back to the simple notion of knowing where you stand as the world goes by. What do you believe? What is your truth, your values, your ethics, your best play?

Surviving in a World of Lies, Taboos and BullSH#T!

Brutal Truths

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.

Simon Hammond

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