Simon Watts

Paul Stenner

This book introduces the theory and practice of Q methodology. The authors explain the origins of Q methodology in factor analysis and the R methodological procedures, and go on to explain the theory behind Q as set out by the method's early pioneers. They also look at how Q deals with issues such as subjectivity, abduction and constructivism. The book shows readers how to set up, run, and analyze an effective study using Q methodology. Illustrated with examples and case studies throughout, the book offers advice on highly practical issues such as the conduct of fieldwork, working with participants, and good data management.

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This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: • important design issues • the conduct of fieldwork • all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

Simon Watts

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