Thorsten Quandt

Sonja Kröger

In the past decade, digital games have become a widely accepted form of media entertainment, moving from the traditional 'core gamer' community into the mainstream media market. With millions of people now enjoying gaming as interactive entertainment there has been a huge increase in interest in social multiplayer gaming activities. However, despite the explosive growth in the field over the past decade, many aspects of social gaming still remain unexplored, especially from a media and communication studies perspective. Multiplayer: Social Aspects of Digital Gaming is the first edited volume of its kind that takes a closer look at the various forms of human interaction in and around digital games, providing an overview of debates, past and present. The book is divided into five sections that explore the following areas: Social Aspects of Digital Gaming Social Interactions in Virtual Worlds Online Gaming Co-located and Console Gaming Risks and Challenges of Social Gaming This engaging interdisciplinary book will appeal to upper level students, postgrads and researchers in games research, specifically those focusing on new media and digital games, as well as researchers in media studies and mass communication.

The Social Aspects of Digital Gaming

Multiplayer

Sonja Kröger erforscht, inwiefern Onlinewerbung die Lebenswelt von Kindern bestimmt und welche Faktoren dazu beitragen, dass Heranwachsende einen souveränen Umgang mit Onlinewerbung erlernen. Aus medienpädagogischer Sicht erweitert die empirische Studie die Befundlage zu drei Aspekten im Forschungsfeld Kinder und Werbung; Beschreibung struktureller und inhaltlicher Besonderheiten von Onlinewerbung auf den Lieblingsinternetseiten von Kindern; Erfassung der Werbekompetenz von Heranwachsenden im Kontext von Onlinewerbung; Ganzheitliche Beschreibung der kindlichen Werberezeption unter Berücksichtigung der Herausforderungen, die Onlinewerbung an Kinder stellt.

Sonja Kröger

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