Sophie Woodward

Presents an intimate ethnography of clothing choice. This book uses real women's lives and clothing decisions-observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body, and identity. It provides students of anthropology and fashion with a fresh perspective on the social issues and constraints.

Why Women Wear What They Wear

Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions - observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered 'does this make me look fat?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.

Material Methods brings introduces students and researchers to the wide range of cross-disciplinary methods which help us to approach and interpret material culture and materials.

Researching and Thinking with Things

Material Methods

Kath Woodward

Usually conceived in opposition to each other – birth as a hopeful beginning, death as an ending – this book brings them into dialogue with each other to argue that both are central to our experiences of being in the world and part of living. Written by two authors, this book takes an intergenerational approach to highlight the connections and disconnections between birth and death; adopting a relational approach allows the book to explore birth and death through the key relationships that constitute them: personal and social, private and public, the affective and social norms, the actual and the virtual and the ordinary and profound. Of interest to academics and students in the fields of feminism, phenomenology and the life course, the book will also be of relevance to policy makers in the areas of birth activism and end of life care. Drawing from personal stories, everyday life and publicly contested examples, the book will also be of interest to a more general readership as it engages with questions we all at some point will grapple with.

Experience, Ethics, Politics

Birth and Death

Daniel Miller

This fresh and accessible ethnography offers a new vision of how society might cohere, in the face of on-going global displacement, dislocation, and migration. Drawing from intensive fieldwork in a highly diverse North London neighborhood, Daniel Miller and Sophie Woodward focus on an everyday item—blue jeans—to learn what one simple article of clothing can tell us about our individual and social lives and challenging, by extension, the foundational anthropological presumption of "the normative." Miller and Woodward argue that blue jeans do not always represent social and cultural difference, from gender and wealth, to style and circumstance. Instead they find that jeans allow individuals to inhabit what the authors term "the ordinary." Miller and Woodward demonstrate that the emphasis on becoming ordinary is important for immigrants and the population of North London more generally, and they call into question foundational principles behind anthropology, sociology and philosophy.

The Art of the Ordinary

Blue Jeans

On any given day nearly half of the world's population is wearing blue jeans: this is a fascinating study of the causes, nature and consequences of the rise of global denim.

Global Denim

Usually conceived in opposition to each other - birth as a hopeful beginning, death as an ending - this book brings them into dialogue with each other to argue that both are central to our experiences of being in the world and part of living. Written by two authors, this book takes an intergenerational approach to highlight the connections and disconnections between birth and death; adopting a relational approach allows the book to explore birth and death through the key relationships that constitute them: personal and social, private and public, the affective and social norms, the actual and the virtual and the ordinary and profound. Of interest to academics and students in the fields of feminism, phenomenology and the life course, the book will also be of relevance to policy makers in the areas of birth activism and end of life care. Drawing from personal stories and everyday life and publicly contested examples the book will also be of interest to a more general readership as it engages with questions we all at some point will grapple with.

Focuses on an everyday item - blue jeans - to learn what one simple article of clothing can tell us about our individual and social lives and challenging, by extension, the foundational anthropological presumption of the normative.

Sophie Woodward

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