Steffan Heuer

Fake It - Your Online Identity Is Worth Gold. Guide to Digital Selfdefense.

Pernille Tranberg

Do you ever think about who knows what about you? That whenever you are online, on the web or using apps, your behaviour can affect your chances of landing a great job or losing it, being accepted at the school of your dreams, or receiving the best price for your insurance policy or a simple airline ticket? At home, at work, at school. Where you’re jogging or dating, shopping or searching, streaming music or simply reading something. You are constantly tracked - most often without you noticing or knowing about it. When Google, Facebook, Twitter and Co. let you find information, stay in touch and entertain yourself it is by no means free. You pay with your personal data - today’s oil. Companies feast on your digital identity. They mine, store and sell information about your interests, tastes, religion, age, political belief, health, sexual orientation, even your friends. And they make billions scraping together the pieces of your identity. Fake It guides you through the maze and madness of oversharing. How to take care of your identity and reputation online. Who keeps an eye on you and why. What happens to your data, and which tools can you use, such as blocking cookies and trackers, disconnecting social buttons and - most importantly - using more identities, hiding behind pseudonyms and aliases. Your privacy is more important than the terms of service dictated by for-profit entities.

Your Online Identity Is Worth Gold. Guide to Digital Selfdefense

Fake It

Wer sich online bewegt, ist nie allein. Im doppelten Sinne. Denn wenn wir das Leben um uns herum im Netz verfolgen wollen, nehmen wir in Kauf, dass uns Google, Amazon, Facebook & Co. auf Schritt und Klick verfolgen. Tausende Firmen profitieren davon, auf Basis unserer Likes und Klicks, sowie unseres Kaufverhaltens Werbung und Inhalte personalisiert auszuspielen und uns damit zu manipulieren. Mit jedem neuen Datensatz werden die Produkte noch enger an unsere Vorlieben angepasst, sodass wir sie noch häufiger nutzen – ein Teufelskreis. Aber können wir uns dagegen wirklich verteidigen? Ja, sagt Digital-Experte Steffan Heuer – auch heute noch. Sein Buch `Mich kriegt ihr nicht! ́ ist eine Gebrauchsanweisung und gleichzeitig eine Waffe, mit der wir unsere Online-Identität mit einer neuen Daten-Ethik schützen können – selbst in Zeiten von Smart Speakern wie Alexa und dem Internet der Dinge. Der Kampf um unsere Daten ist ein Kampf um unsere Souveränität, um unsere Freiheit! Und als solcher ist er noch lange nicht verloren – wir müssen den Datendieben nur mit der richtigen digitalen Selbstverteidigung entgegentreten, nämlich mit den vier V: Wir müssen unsere Daten verweigern, verschleiern, verschlüsseln und Räume schaffen, aus denen alle Smart-Geräte verbannt sind. Wie das funktioniert, zeigt und erklärt der komplett überarbeitete Bestseller `Mich kriegt ihr nicht! ́.

Die wichtigsten Schritte zur digitalen Selbstverteidigung

Mich kriegt ihr nicht!

Monika Smith

Shermin Voshmgir

Scot Carlson; Don Spampinato

Daniel Heltzel; Maren Beverung; Katharina Zwielich

Christian Solmecke

Philip Siefer

Martin Sinner

Friedericke Rode

Curt Simon Harlinghausen

Business Purpose Design is an essential guide for a human-centric and holistic purpose for businesses. Discontinuity, uncertainty, complexity, and ambiguity are driving forces of our world. Entire markets, industries, departments, and specialist areas interact and correlate with each other - unplanned and open-ended. In our world, orientation and a common driver is key to navigate, to distinguish relevant information from irrelevant, to take decisions and lead companies to create a positive future. Together with 32 outstanding personalities, from thought leaders, executives, founders, designers, and scientists, Monika looks at the 30 most relevant topics für purpose entrepreneurship. Bonus: Many examples, trend outlooks, and conceptional images inspire new thoughts and ideas - and reassure existing developments. Furthermore, takeaways for every topic offer a hands-on guide to act right away. With the Business Purpose Design model, organizations of any size can design, build, and grow their business towards becoming impact-driven. It provides a toolkit, and over 90 practical tips to design or and implement purpose within an organization right away. It allows for many perspectives. Co-created by over 32 practitioners from 30 disciplines. Illustrated with a critical eye by one of Europe's most sophisticated graphic-recording duo. Specially designed for executives, consultants, entrepreneurs, coaches, managers, designers and leaders of all types of organizations. www.business-purpose.com

An essential guide for human-centric and holistic businesses

Business Purpose Design

Steffan Heuer

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